[10k]: Develop visual identity system

[sumiat]

Definition

Develop a final brand identity and all the associated assets, templates, and guidelines

Goals

In scope

• Deliver a final brand guidelines and all the associated assets and rules
• Gain alignment from all key stakeholders on the brand direction

Out of scope

• {Item that is out of scope for this work}

Tasks

• [ ] Final logo concept with knockout, color, reduced versions
• [ ] Final typography rules for site and communications
• [ ] Final illo and photography rules
• [ ] Create digital brand guidelines
• [ ] Digital assets and production templates (websites, social media, etc)
• [ ] Marketing and communications assets and production templates (decks, emails, one-pagers, business cards, letterhead, etc)

Definition of Done

• [ ] Final Visual Identity System, including color, typography, logo, templates, assets, comms materials, illustrations and photography)
• [ ] Final brand identity presentation

[widal001]

Replacing our old 10k ft deliverable issues with a new Epic format

[widal001]

Reopening for review during sprint planning

[mxk0]

Closing as this already happened.

[widal001]

Beep boop: Automatically setting the point and sprint values for this issue in project HHS/13 because they were unset when the issue was closed.