meghscase
commented
2 months ago No description provided.
@margaretspring it's not letting me add the description as we discussed. So, putting it here for now:
Summary
Create the narrative brand and communications strategy and communications plan meant to build a progressive understanding of the Grants.gov brand and how to communicate about it most affectively. This document and related supporting documents (like individual comms plans by audience if required) are living documents that will evolve as needed to effectively communicate about Grants.gov.
Acceptance criteria
Document the brand and communications strategy and provide a framework for planning and documenting audience-focused communications plans, KPIs and metrics, and content review process.
- [ ] Grants Vision, Mission, and Objectives
- [ ] Brand Overview (brand characters, visual identity, voice and tone, positioning)
- [ ] Communications Strategy
- [ ] Communications Plan and Logistics
margaretspring
Summary
Create the narrative brand and communications strategy and communications plan meant to build a progressive understanding of the Grants.gov brand and how to communicate about it most affectively. This document and related supporting documents (like individual comms plans by audience if required) are living documents that will evolve as needed to effectively communicate about Grants.gov.
Acceptance criteria
Document the brand and communications strategy and provide a framework for planning and documenting audience-focused communications plans, KPIs and metrics, and content review process.