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HTTPArchive / almanac.httparchive.org

HTTP Archive's annual "State of the Web" report made by the web community
https://almanac.httparchive.org
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SEO 2021 #2146

Closed rviscomi closed 2 years ago

rviscomi commented 3 years ago

Part II Chapter 8: SEO

SEO illustration

If you're interested in contributing to the SEO chapter of the 2021 Web Almanac, please reply to this issue and indicate which role or roles best fit your interest and availability: author, reviewer, analyst, and/or editor.

Content team

Lead Authors Reviewers Analysts Editors Coordinator
@patrickstox @patrickstox @Tomek3c @ashleyish @wrttnwrd @bh-siteobjective @nicoseosem @jdevalk @ipullrank @fili @excellenseo @jfontanez @SeoRobt @en3r0 @fellowhuman1101 @dwsmart @ibnesayeed @bergtaylora @schachin @rvth @jessthebp @jroakes @maria-amelie @obto
Expand for more information about each role - The **[content team lead](https://github.com/HTTPArchive/almanac.httparchive.org/wiki/Content-Team-Leads'-Guide)** is the chapter owner and responsible for setting the scope of the chapter and managing contributors' day-to-day progress. - **[Authors](https://github.com/HTTPArchive/almanac.httparchive.org/wiki/Authors'-Guide)** are subject matter experts and lead the content direction for each chapter. Chapters typically have one or two authors. Authors are responsible for planning the outline of the chapter, analyzing stats and trends, and writing the annual report. - **[Reviewers](https://github.com/HTTPArchive/almanac.httparchive.org/wiki/Reviewers'-Guide)** are also subject matter experts and assist authors with technical reviews during the planning, analyzing, and writing phases. - **[Analysts](https://github.com/HTTPArchive/almanac.httparchive.org/wiki/Analysts'-Guide)** are responsible for researching the stats and trends used throughout the Almanac. Analysts work closely with authors and reviewers during the planning phase to give direction on the types of stats that are possible from the dataset, and during the analyzing/writing phases to ensure that the stats are used correctly. - **[Editors](https://github.com/HTTPArchive/almanac.httparchive.org/wiki/Editors'-Guide)** are technical writers who have a penchant for both technical and non-technical content correctness. Editors have a mastery of the English language and work closely with authors to help wordsmith content and ensure that everything fits together as a cohesive unit. - The **[section coordinator](https://github.com/HTTPArchive/almanac.httparchive.org/wiki/Section-Leads'-Guide)** is the overall owner for all chapters within a section like "User Experience" or "Page Content" and helps to keep each chapter on schedule. _Note: The time commitment for each role varies by the chapter's scope and complexity as well as the number of contributors._ For an overview of how the roles work together at each phase of the project, see the [Chapter Lifecycle](https://github.com/HTTPArchive/almanac.httparchive.org/wiki/Chapter-Lifecycle) doc.

Milestone checklist

0. Form the content team

1. Plan content

2. Gather data

3. Validate results

4. Draft content

5. Publication

Chapter resources

Refer to these 2021 SEO resources throughout the content creation process:

📄 Google Docs for outlining and drafting content 🔍 SQL files for committing the queries used during analysis 📊 Google Sheets for saving the results of queries 📝 Markdown file for publishing content and managing public metadata

SeoRobt commented 3 years ago

Excited to be a part of this! Both options work for me.

From: Tomek Rudzki @.> Date: Wednesday, May 19, 2021 at 2:01 PM To: HTTPArchive/almanac.httparchive.org @.> Cc: Rob Teitelman @.>, Mention @.> Subject: Re: [HTTPArchive/almanac.httparchive.org] SEO 2021 (#2146)

I'm excited to work with such an awesome team! Both days, Friday and Monday are fine with me.

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foxdavidj commented 3 years ago

Sounds like we should start by locking down that Monday time and we can make changes afterwards.

@wrttnwrd @ashleyish @SeoRobt Can you and the rest of the team add your name and email to the Google Doc? I'll send the calendar invite to that email.

If anyone is concerned about privacy and doesn't want their email in the doc, send an email to me (david@davidjfox.com) and I'll add you to the invite.

schachin commented 3 years ago

Hi @patrickstox I am in the a11y group and asked about contributing to SEO as well and they told me to reach out to you over here --- would love to contribute as a reviewer here if you have room :) Thanks! Kristine

jroakes commented 3 years ago

Hi @patrickstox happy to contribute as an analyst or author if there is still room or need.

gregorywolf commented 3 years ago

@obto Are we meeting Monday 24 at 11AM EDT?

foxdavidj commented 3 years ago

@obto Are we meeting Monday 24 at 11AM EDT?

@gregorywolf yes we are. sent a calendar invite to your email, did you not get it?

bh-siteobjective commented 3 years ago

Sorry about that, everyone. But I am unable to make 11:00 a.m. ET due to prior commitments this morning.

All the best,

Brian Harnish

On Mon, May 24, 2021 at 5:27 AM Greg Wolf @.***> wrote:

@obto https://github.com/obto Are we meeting Monday 24 at 11AM EDT?

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foxdavidj commented 3 years ago

The SEO team will be handling most of their communication in the newly created Slack channel. Join and then search for the #web-almanac-seo channel: https://join.slack.com/t/httparchive/shared_invite/zt-45sgwmnb-eDEatOhqssqNAKxxOSLAaA

schachin commented 3 years ago

Thank you David :)

More Info & Publications

Contact Info

Helping You Make It Better by Making It Work. Recommendations and References available on LinkedIn or by request. Client information is generally protected by NDA and not typically available on public sites. 

On Monday, May 24, 2021, 8:34:12 AM PDT, David Fox ***@***.***> wrote:

The SEO team will be handling most of their communication in the newly created Slack channel. Join and then search for the #web-almanac-seo channel: https://join.slack.com/t/httparchive/shared_invite/zt-45sgwmnb-eDEatOhqssqNAKxxOSLAaA

— You are receiving this because you commented. Reply to this email directly, view it on GitHub, or unsubscribe.

patrickstox commented 3 years ago

Added @schachin as a reviewer and @jroakes as an analyst. Thanks for volunteering!

schachin commented 3 years ago

Great thank you Patrick for including me. If you have any need for authors happy to help, but happy just to review as well :) On Monday, May 24, 2021, 3:28:24 PM PDT, patrickstox @.***> wrote:

Added @schachin as a reviewer and @jroakes as an analyst. Thanks for volunteering!

— You are receiving this because you were mentioned. Reply to this email directly, view it on GitHub, or unsubscribe.

foxdavidj commented 3 years ago

@patrickstox @Tomek3c @ashleyish @wrttnwrd @bh-siteobjective @nicoseosem @jdevalk @ipullrank @fili @excellenseo @jfontanez @SeoRobt @en3r0 @fellowhuman1101 @dwsmart @ibnesayeed @bergtaylora @schachin @gregorywolf @rvth @jessthebp @jroakes

Hey everyone, wanted to check in and give you all a few reminder as we close in on our second deadline:

  1. Please make sure you've requested edit access to the Google Planning Doc and added your name to the first page as a reviewer, author or analyst.

  2. Reminder that we need to have the chapter outline complete by June 15 so we have enough time to update our crawler with any additional metrics you need this year.

  3. The team has a channel on slack (#web-almanac-seo), so feel free to join everyone there as well: https://join.slack.com/t/httparchive/shared_invite/zt-45sgwmnb-eDEatOhqssqNAKxxOSLAaA

If you have any other questions don't hesitate to reach out :)

patrickstox commented 3 years ago

Hey all. Please take a look at the Google doc and join the slack as @obto mentioned. I took a first shot at an outline and what I'd like to see but please add any additional data you think would be interesting and if you have suggestions on the outline itself please make notes.

foxdavidj commented 3 years ago

@Tomek3c @ashleyish Please add yourself as an author to the Google Doc. There's only a bit over 1 week left to have the chapter outline completed so please take a look at what the team has done so far.

To all reviewers as well (@bh-siteobjective @nicoseosem @jdevalk @ipullrank @fili @excellenseo @jfontanez @SeoRobt @en3r0 @fellowhuman1101 @dwsmart @ibnesayeed @bergtaylora @schachin), please add yourself and take a look and leave your thoughts and ideas in the Google Doc.

foxdavidj commented 3 years ago

Reminder that any additional custom metrics you'd like this year must be decided upon one week before the crawl starts (i.e., EOD June 23th).

gregorywolf commented 3 years ago

@patrickstox @obto @tunetheweb Due to work and personal obligations I have come to the conclusion that I will not be able to dedicate the required time to this years effort. I have removed myself from the Google Doc analysts list. Please remove me from any other internal distro lists associated with SEO. 2021. Thank you.

ibnesayeed commented 3 years ago

I have been busy lately, but now catching up. I have requested access to the docs and will provide feedback about the outline as authors put things together.

foxdavidj commented 3 years ago

@patrickstox @rvth @jessthebp @jroakes

Hey everyone, wanted to give you a heads-up and reminder that the July website crawl has completed and chapters now need to:

  1. Analysts: Please write, test and publish the results of all the queries in the draft PR you should have created last month. We've got 3 chapters (PWA, Mobile Web, Accessibility) filled with every type of query you can imagine that you can refer to if you've ever got a question for how to grab the data you need.

  2. Chapter leads: Take a look at your Analysts draft PR where they have listed all the queries/data they'll be analyzing. You'll want to make sure all the ideas you discussed are listed and that nothing was lost in communication.

  3. Analysts: Once your queries are completed and data has been put into the spreadsheets (along with comments), set up a time to run through the data with the Chapter lead so they know exactly how to interpret the data

That's it! Really looking forward to seeing the chapter start to take form. And if you've ever got any questions just ping me

PWA: Queries, Results (has all their visualizations done as well) Mobile Web: Queries, Results A11Y: Queries, Results

foxdavidj commented 3 years ago

@patrickstox @rvth @jessthebp @jroakes Last years queries have been debugged, cleaned, and updated to use this years data: https://github.com/HTTPArchive/almanac.httparchive.org/pull/2345

All the data has also been added to the spreadsheet. Charts and additional comments have not yet been added, so please refer to last year's queries, or ping me in slack if you have questions in the meantime

foxdavidj commented 2 years ago

Hi @maria-amelie, hope you're doing well. Are you able to take a look at the SEO chapter and give a first-round of editing feedback?

@patrickstox and the rest of the team have nearly completed the chapter and want to get your thoughts.

Chapter doc: https://docs.google.com/document/d/14uW8-6F1-AWxf1grr8ExyJs4YBPyMFWs4iGJ2ESZqDI/edit#heading=h.l58oy8wsputh

fili commented 2 years ago

added a few suggestions to the document.

On Thu, Nov 4, 2021 at 3:24 PM David Fox @.***> wrote:

Hi @maria-amelie https://github.com/maria-amelie, hope you're doing well. Are you able to take a look at the SEO chapter and give a first-round of editing feedback?

@patrickstox https://github.com/patrickstox and the rest of the team have nearly completed the chapter and want to get your thoughts.

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