DAOhaus is in the midst of shipping v3 and needs to drive awareness, education, and excitement to the broader DAO community. DAOhaus also has created a trove of content that can be marketed to strengthen the thought-leadership of the DAOhaus brand, increase platform awareness, and improve DAO summoning.
Start a circle to develop and implement a content marketing strategy that leverages the current content and upcoming content of DAOhaus v3. This strategy should focus on raising awareness for DAOhaus v3, improving thought-leadership, and improving overall community relationships
Submitted by and contact
Kagami
Expected Goals
A content marketing strategy that spans multiple mediums including Twitter, Discord, and Substack (or other publishing mediums currently used by DAOhaus)
A workflow for implementing and managing the strategy
Implementation and management of the workflow
Creation and shipping of content on a regular cadence
Which of the 13 attention points does this address?
Strengthen DAOhaus brand and awareness
Strengthen DAOhaus user community
Expected Budget (Monthly)
DAI: $1,500
HAUS: $1,000
Expected Timeline
July: Assess and develop a content marketing strategy
August: Implementation and measurement of strategy
Metrics of Success (Deliverables/OKRs)
Content market strategy
Workflow and templates
Twitter - Impressions, engagement, follower count
Substack - impressions, subscriptions
Discord - Announcement reactions, increased users driven via Twitter/Substack
Google UTM parameters for tracking
Submission Requirements
Team and Roles, monthly comp
Completion Date
Roadmap/Phases
DAO/Address that will manage the funds
How does this fit into the DAOs short/medium/long term goals?
DAOhaus Content Marketing Strategy
Project overview
DAOhaus is in the midst of shipping v3 and needs to drive awareness, education, and excitement to the broader DAO community. DAOhaus also has created a trove of content that can be marketed to strengthen the thought-leadership of the DAOhaus brand, increase platform awareness, and improve DAO summoning.
Start a circle to develop and implement a content marketing strategy that leverages the current content and upcoming content of DAOhaus v3. This strategy should focus on raising awareness for DAOhaus v3, improving thought-leadership, and improving overall community relationships
Submitted by and contact
Expected Goals
Which of the 13 attention points does this address?
Expected Budget (Monthly)
Expected Timeline
Metrics of Success (Deliverables/OKRs)
Submission Requirements