In my opinion, this is the most important report in Google Analytics.
It gives you an actionable, high-level overview of your website’s performance broken down by traffic source.
You’ll find it under the “Acquisitions” tab, which contains all the reports that tell you about how people are getting to your website (How you are “acquiring” your traffic).
To find it, first click “Acquisition,” then “All Traffic,” then “Source/Medium”:
For the moment, you can ignore the graph at the top of the page. Instead, you’ll want to scroll down to the table—this is where you’ll find the real meat of the report:
Google Analytics Report #1: Source/Medium Report
In my opinion, this is the most important report in Google Analytics. It gives you an actionable, high-level overview of your website’s performance broken down by traffic source. You’ll find it under the “Acquisitions” tab, which contains all the reports that tell you about how people are getting to your website (How you are “acquiring” your traffic). To find it, first click “Acquisition,” then “All Traffic,” then “Source/Medium”:
For the moment, you can ignore the graph at the top of the page. Instead, you’ll want to scroll down to the table—this is where you’ll find the real meat of the report: