The client brief, written by a client, explains the ins and outs of a project to the agency who'll be working on it. ... The aim of a client brief is to convey what business problem they need help with, describe their overall brand persona, and define the end result they expect.
Client's brief
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The client brief, written by a client, explains the ins and outs of a project to the agency who'll be working on it. ... The aim of a client brief is to convey what business problem they need help with, describe their overall brand persona, and define the end result they expect.