dazzaji
commented
9 years ago Keller found it! Here it is:
Position Paper for Conference on ICT Personalization The "Person" in Personalization.
Abstract: Personalization has yet to "catch on" fully in the market, yet early indications are that it will be a key element of information systems in the future. The policy, legal and technical issues raised deserve further thought in advance of settling of the models supporting personalization. This paper proposes emphasizing personal autonomy and communities of people as a method of addressing some of the lurking threats posed by further personalization.
| Daniel J. Greenwood, Esq.
| Director, MIT E-Commerce Architecture Program
| Lecturer, Massachusetts Institute of Technology
| 77 Massachusetts Avenue, Room 7-231
| Cambridge, MA 02139
| http://ecitizen.mit.edu
| or http://www.civics.com
| Mobile: 617-851-0412
| Desk: 617-868-1746
| dang@mit.edu
Currently: Visiting Researcher Distributed Systems Technology Center (DSTC) University of Technology, Sydney (UTD) Fifth Floor, Building Ten 235 Jones Street Sydney, NSW 2007 Australia
www.dstc.edu.au dan.greenwood@dstc.edu.au
Jupiter Research, in a study published in October of last year, found that only 14% of consumers say that personalization on Web sites lead them to buy more often, and just 8% say that personalization increases their repeat visits to content, news or entertainment Web sites. This is in contrast to the majority of consumers who stated that basic site improvements would make them buy or visit Web sites more often -- 54% cited faster-loading pages and 52% cited better navigation as greater incentives. The study further found that building and operating a personalized Web site can cost four or more times more than operating a comparable dynamic site. The analysts who authored the study concluded that most sites that have deployed personalization have realized inadequate returns on their investments and would have been better off focusing on the basics, like usability, information architecture and making key tasks easy for users to accomplish. These results comport with my experiences at MIT, where the MIT E-Commerce Architecture Program has worked with the government of Ireland to model personalized web offering, only to find that users preferred better site design and richer transaction and information sets (see the "C3PO, Citizen/Consumer Customizable Portal" at http://ecitizen.mit.edu).
While personalization on the web appears yet to have reached its potential, it is clear that as the technologies and business models surrounding use of ICT evolve, further personalization will become a fundamental aspect of the emerging information society. The fact that personalization methods and practices are yet to be settled is, frankly, good news for policy makers and other stakeholders who seek to build wiser principles into the design and legal framework supporting personalization. The risks, as pointed out by the OII paper on ICT personalization, are great. More advanced thinking, prior to concretizing business model and technical architectures is needed to meaningfully address those risks.
My favorite dictionary from the states is the Merriam-Webster, where the following definition of "personalize" can be found: "to make personal or individual; specifically : to mark as the property of a particular person
One interesting sub-current in each definition, yet seldom if ever directly addressed, is "who owns and controls personalization"? Currently, in nearly every instance, it is the organization (public or private) that has configured its ICT systems to allow users to perform personalization. One key aspect of identity and personalization revolves around the name of a person. If we assume that personalization when used more fully in the future will become in part tantamount to the identity of a person, then this state of affairs raises serious policy and legal issues. Under the common law, a person is free to choose whatever name and as many names as she sees fit, provided that the use of any name is not undertaken to commit a crime or a fraud. The basis policy structure here is that a free person owns her own identity and is free to define it and change it at will. Government and private systems are obliged, within certain contrstraints, to support and reflect the identity of the citizens they interact with. However, this basic policy framework, though well established in legal precedent, has been neglected in the last several decades and is no longer an accurate statement of basic systems architecture with respect to naming and identity management conventions. I propose that the established policy is correct and that future technical standards and business models and public policies should explicitly support this basic citizen right. Ownership and control of identity belongs to the person identified.
In the interactive portion of this day, I shall discuss methods to achieve this goal, including:
- Development of Trusted Communities, Rather Than Empowered Overseer May Be Better Safeguard of Personalization;
- Federated Models for Better Sharing of Personalization Across Boundaries;
\ Open Source Models for Some Personalization Applications (e.g.: eDemocracy);
\ Collaborative Filters and Customized Agents for Better Selection of Optimal Settings; and
\ Legal and Policy Overlays Reflecting the Diplomat/Embassy Model Rather Than Other Metaphors.
/end/
I've been trying to get a copy of a paper I wrote for an OII conference for years. The topic is really heating up now, so I'm creating this issue ticket to make it easier to seek help finding the work. in 2004
The OII conference for which I wrote the paper
Attribution associated with the paper:
Daniel J. Greenwood, The "Person" in "Personalisation"
Excerpt from the paper quoted in another published paper:
Daniel J. Greenwood, The "Person" in "Personalisation", paper presented at the International Expert Meeting on Issues in Online Personalisation, Oxford Internet Institute, Oxford, 5 March 2004. Greenwood further states: “My favorite dictionary from the states is the Merriam-Webster, where the following definition of "personalize" can be found: "to make personal or individual; specifically : to mark as the". The OED defines personalize thusly: " To render personal; to represent as personal, personify; to embody in a person, impersonate; to make (some impersonal object or thing)...
Context re. conference to which the paper was submitted
----- Forwarded Message ----- From: Daniel Greenwood
To: Miriam.lips@oii.ox.ac.uk; a.m.b.lips@uvt.nl; events@internet-institute.oxford.ac.uk
Sent: Tuesday, January 6, 2004 1:24 AM
Subject: acceptance: international expert meeting at OII
Dear Professor Lips,
Thank you very much for the invitation, and I apologize for my delay in response. I (apparently like you) find myself in the position of Visiting Researcher this semester and the adjustment and travel has set me behind in my correspondence (not to mention the holidays). I have written, lectured and consulted extensively in the general topic area of personalization and am enthused to participate in your event.
Perhaps we can chat about the event and the topic in greater depth? Feel free to e-mail me some good times for you to chat by phone and I will call you at that time (taking into account the time difference, if you please). My time is now quite open until January 12 and I'd be pleased to talk with you at your convenience prior to that date. For the time being, please use my temporary e-mail address: xxxxx.com or my mobile number in Australia (xxxxx).
Warmest regards,
| Daniel J. Greenwood, Esq. | Lecturer, Massachusetts Institute of Technology | Director, E-Commerce Architecture Program | MIT School of Architecture and Planning | 77 Massachusetts Avenue, Room 7-231 | Cambridge, MA 02139 | http://ecitizen.mit.edu | or http://www.civics.com
| xxxx.edu
----- Original Message ----- From: Miriam Lips To: dang@mit.edu Cc: events@internet-institute.oxford.ac.uk Sent: Tuesday, December 23, 2003 3:32 AM Subject: invitation international expert meeting at OII
Dear professor Greenwood,
Friday 5 March 2004: Issues in Online Personalisation
I am pleased to invite you to The Oxford Internet Institute, University of Oxford, for an event organised in collaboration with the Center for Law, Public Administration and Informatization of Tilburg University, The Netherlands. On 5 March, we are holding an international expert meeting on developments of, and conditions for, the personalisation in online commercial and public service delivery. It will be held at the OII, located at 1 St Giles in Oxford on Friday 5 March 2004 from 10.00 – 16.30 hours.
New information and communication technologies (ICTs) enabled commercial and public services to be more tailored to the individual needs and desires of customers. The prospects for businesses and governments in personalising online service and information delivery are such advantages as the improvement of the quality of service delivery, enforcement of rights (e.g. copyright), reducing costs, improving customer relations, and channelling of information overload away from customers. Besides possible organisational gains, however, the phenomenon of personalisation raises a number of important issues which may be crucial to its success. Examples of issues that need to be dealt with are the collection and use of personal data, data sharing between organisations, privacy protection, access to online services, identification, authentication, network security, legal norms (e.g. equality before the law, legal security), and the streamlining of internal organisation processes.
During the 5 March meeting we would like to further explore various ways and related conditions (e.g. organisational, technical, social, legal, economical, political) for the personalisation of online services. An interim research report on this topic jointly prepared by research staff of the OII and Tilburg University will be the basis for further discussion. This research report will include the description and analysis of various case studies of personalisation applications in different countries. It will be send to all participants about a week before the expert meeting. In addition, we invite each participant to prepare a short individual position paper on the topic in general and/or more specifically in reaction to the report.
We would greatly appreciate your contribution to this debate. Please let me know if you would be able to participate in this meeting. As the meeting will be subsidised by the Dutch National Research Programme ‘Network of Networks’, we would be able to cover your travel and subsistence costs. Please do not hesitate to contact me if you have any questions about the event or your participation.
Looking forward to hearing from you, on behalf of the OII and Tilburg University,
Yours Sincerely,
Dr Miriam Lips Visiting Research Fellow Oxford Internet Institute 1 St Giles Oxford OX1 3 JS United Kingdom
Tel.: +44-(0)1865-287222 (direct) or 287210 (reception) Email: Miriam.lips@oii.ox.ac.uk and a.m.b.lips@uvt.nl
How can it be that the author has no copy of the paper?
The physical copy I was provided is lost. A now deceased professor at MIT had the only physical copy of the compilation that was mailed to me after the event. The professor had an extensive collection of materials that were distributed in various ways and there is no further information available about where that particular book ended up.
The digital version and physical media it was instantiated on is also lost. I wrote the paper on an auxiliary laptop used for side-work at home while on an extended research collaboration in Australia and it was not part of regular backup and other workflows. Unfortunately, that particular laptop is long since defunct and provided the file on a USB drive to the conference organizers (as requested) but unfortunately didn't email the file (hence to copy exists in email archives) and backups of the laptop hard drive were destroyed by water damage while in storage and I am told the drives were destroyed and/or trashed years ago. In retrospect, an auxiliary laptop is a bad place to write a paper one may want to see again in the future - now I ensure all such files and other media are part of cloud-based workflows, backup and other practices intended to increase the chances of long term access. Live and learn.