DoubleClick is renaming to Google Ad Manager

[benlk]

From a Friday, July 20 email:

Hello, We’re renaming DoubleClick’s publisher platforms ‘Google Ad Manager’ to better reflect how our platform has evolved. Our goal is to help you earn more money and protect your brand wherever your audience is watching, playing and engaging. What to expect: Over the course of several months, you’ll start to see improvements to the user interface, but the core product and its functionality will remain the same. Over the course of several months, you’ll start to see improvements to the user interface, but the core product and its functionality will remain the same. While we may be bidding a fond farewell to the DoubleClick name, we're excited for a new and rewarding chapter in our journey with you. For the latest updates, follow us on Twitter and LinkedIn. Until next time, The Google Ad Manager Team

https://www.blog.google/products/admanager/introducing-google-ad-manager/

So we need to:

• [x] update the branding
• [x] keep an eye out for any API changes

[benlk]

Options:

• DoubleClick for WordPress, unchanged
  • Kay feedback: even if we update the docs to say that it supports GAM, two years down the road it's going to lok dated
  • Tyler feedback: I check branding to see how up-to-date it is; using old branding is not a good signal
  • Kay: building off of SCAIP, Super Cool Ad Manager For WP
• DoubleClick for WordPress (Google Ad Manager)
• Google Ad Manager for WordPress

Todo:

• [x] search plugins db for competitors, make list of names and Gutenberg support

[benlk]

Super Cool Ad Manager Plugin is the decided name.

[benlk]

• [x] DoubleClick -> Google Ad Manager
• [x] DFP -> GAM
• [x] DFW -> SCAMP
• [ ] DFW Shoes -> Marshalls
• [ ]