Yoast addon installation and configuration

MirandaEcho commented 4 years ago

Public Source has purchased the addon. Login info is in 1Pass.

Install and configure for the following:

[x] Article Pages: Implement the NewsArticle Schema (example: https://jsonld.com/news-article/)
[x] Fix error on article pages - implement Publisher with SameAs schema

Homepage format changes:

[x] Use NewsMediaOrganization type schema
[x] Add social media accounts with sameAs attribute: Facebook: https://www.facebook.com/publicsource/ Instagram: https://www.instagram.com/publicsource/ Twitter: @PublicSourcePA

benlk commented 4 years ago

I installed the plugin on staging, and:

Updated Yoast SEO to the latest version so it would support the new plugin
SEO > General, described the organization
SEO > Social, configured those three networks
SEO -> News SEO, set Google News publication name to PublicSource, default genre "None", post types to include to post.
SEO -> News Seo, processed sitemap

With the plugin activated, here's what the prettified ld+JSON look like:

<script type='application/ld+json' class='yoast-schema-graph yoast-schema-graph--main'>
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "http://staging.classy-vegetable.flywheelsites.com/#organization",
      "name": "PublicSource",
      "url": "http://staging.classy-vegetable.flywheelsites.com/",
      "sameAs": [
        "https://www.facebook.com/publicsource/",
        "https://www.instagram.com/publicsource/",
        "https://twitter.com/PublicSourcePA"
      ],
      "logo": {
        "@type": "ImageObject",
        "@id": "http://staging.classy-vegetable.flywheelsites.com/#logo",
        "inLanguage": "en-US",
        "url": "http://staging.classy-vegetable.flywheelsites.com/wp-content/uploads/2017/01/square.jpg",
        "width": 1000,
        "height": 1000,
        "caption": "PublicSource"
      },
      "image": {
        "@id": "http://staging.classy-vegetable.flywheelsites.com/#logo"
      }
    },
    {
      "@type": "WebSite",
      "@id": "http://staging.classy-vegetable.flywheelsites.com/#website",
      "url": "http://staging.classy-vegetable.flywheelsites.com/",
      "name": "PublicSource | News for a better Pittsburgh",
      "description": "We\\u2019re a nonprofit newsroom covering Pittsburgh news with context. Find stories on education, environment, local government, and social justice.",
      "publisher": {
        "@id": "http://staging.classy-vegetable.flywheelsites.com/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": "http://staging.classy-vegetable.flywheelsites.com/?s={search_term_string}",
          "query-input": "required name=search_term_string"
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "CollectionPage",
      "@id": "http://staging.classy-vegetable.flywheelsites.com/#webpage",
      "url": "http://staging.classy-vegetable.flywheelsites.com/",
      "name": "PublicSource | News for a better Pittsburgh - We\\u2019re a nonprofit newsroom covering Pittsburgh news with context. Find stories on education, environment, local government, and social justice.",
      "isPartOf": {
        "@id": "http://staging.classy-vegetable.flywheelsites.com/#website"
      },
      "about": {
        "@id": "http://staging.classy-vegetable.flywheelsites.com/#organization"
      },
      "description": "We're a nonprofit newsroom covering Pittsburgh news with context. Find stories on education, environment, local government, and social justice.",
      "inLanguage": "en-US"
    }
  ]
}
</script>

article looks like:

<script type="application/ld+json" class="yoast-schema-graph">
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "http://staging.classy-vegetable.flywheelsites.com/#organization",
      "name": "PublicSource",
      "url": "http://staging.classy-vegetable.flywheelsites.com/",
      "sameAs": [
        "https://www.facebook.com/publicsource/",
        "https://www.instagram.com/publicsource/",
        "https://twitter.com/PublicSourcePA"
      ],
      "logo": {
        "@type": "ImageObject",
        "@id": "http://staging.classy-vegetable.flywheelsites.com/#logo",
        "inLanguage": "en-US",
        "url": "http://staging.classy-vegetable.flywheelsites.com/wp-content/uploads/2017/01/square.jpg",
        "width": 1000,
        "height": 1000,
        "caption": "PublicSource"
      },
      "image": {
        "@id": "http://staging.classy-vegetable.flywheelsites.com/#logo"
      }
    },
    {
      "@type": "WebSite",
      "@id": "http://staging.classy-vegetable.flywheelsites.com/#website",
      "url": "http://staging.classy-vegetable.flywheelsites.com/",
      "name": "PublicSource | News for a better Pittsburgh",
      "description": "We\\u2019re a nonprofit newsroom covering Pittsburgh news with context. Find stories on education, environment, local government, and social justice.",
      "publisher": {
        "@id": "http://staging.classy-vegetable.flywheelsites.com/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": "http://staging.classy-vegetable.flywheelsites.com/?s={search_term_string}",
          "query-input": "required name=search_term_string"
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "ImageObject",
      "@id": "http://staging.classy-vegetable.flywheelsites.com/pittsburgh-hilltop-urban-farm-mitigate-food-desert-healthy-food-access/#primaryimage",
      "inLanguage": "en-US",
      "url": "http://staging.classy-vegetable.flywheelsites.com/wp-content/uploads/2018/12/tzu.hilltop.farm_.03-1170x782.jpg",
      "width": 1500,
      "height": 1002,
      "caption": "Sarah Baxendell, director of the Hilltop Urban Farm, points out future plans for the 23-acre site, which will include a youth farm, farmers market and gardens for a farmer incubation program. (Photo by Teake Zuidema/PublicSource)"
    },
    {
      "@type": "WebPage",
      "@id": "http://staging.classy-vegetable.flywheelsites.com/pittsburgh-hilltop-urban-farm-mitigate-food-desert-healthy-food-access/#webpage",
      "url": "http://staging.classy-vegetable.flywheelsites.com/pittsburgh-hilltop-urban-farm-mitigate-food-desert-healthy-food-access/",
      "name": "What does Pittsburgh's Hilltop Urban Farm need to do to mitigate a food desert? Access to healthy food may only be a start. - PublicSource | News for a better Pittsburgh",
      "isPartOf": {
        "@id": "http://staging.classy-vegetable.flywheelsites.com/#website"
      },
      "primaryImageOfPage": {
        "@id": "http://staging.classy-vegetable.flywheelsites.com/pittsburgh-hilltop-urban-farm-mitigate-food-desert-healthy-food-access/#primaryimage"
      },
      "datePublished": "2018-12-24T11:30:40+00:00",
      "dateModified": "2018-12-31T15:09:16+00:00",
      "description": "The 23-acre farm will grow food to sell, but its creators at the Hilltop Alliance are also planning to teach youth about agriculture and create a new generation of urban farmers.",
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "http://staging.classy-vegetable.flywheelsites.com/pittsburgh-hilltop-urban-farm-mitigate-food-desert-healthy-food-access/"
          ]
        }
      ]
    },
    {
      "@type": "NewsArticle",
      "@id": "http://staging.classy-vegetable.flywheelsites.com/pittsburgh-hilltop-urban-farm-mitigate-food-desert-healthy-food-access/#article",
      "isPartOf": {
        "@id": "http://staging.classy-vegetable.flywheelsites.com/pittsburgh-hilltop-urban-farm-mitigate-food-desert-healthy-food-access/#webpage"
      },
      "author": {
        "@id": "http://staging.classy-vegetable.flywheelsites.com/#/schema/person/09fcbe688dff8ec68b9f0cf9172cd318"
      },
      "headline": "What does Pittsburgh&#8217;s Hilltop Urban Farm need to do to mitigate a food desert? Access to healthy food may only be a start.",
      "datePublished": "2018-12-24T11:30:40+00:00",
      "dateModified": "2018-12-31T15:09:16+00:00",
      "mainEntityOfPage": {
        "@id": "http://staging.classy-vegetable.flywheelsites.com/pittsburgh-hilltop-urban-farm-mitigate-food-desert-healthy-food-access/#webpage"
      },
      "publisher": {
        "@id": "http://staging.classy-vegetable.flywheelsites.com/#organization"
      },
      "image": {
        "@id": "http://staging.classy-vegetable.flywheelsites.com/pittsburgh-hilltop-urban-farm-mitigate-food-desert-healthy-food-access/#primaryimage"
      },
      "keywords": "environment,food desert,Urban development,urban farm",
      "articleSection": "Developing Pittsburgh,ENVIRONMENT,HEALTH",
      "inLanguage": "en-US",
      "copyrightYear": "2018",
      "copyrightHolder": {
        "@id": "http://staging.classy-vegetable.flywheelsites.com/#organization"
      }
    },
    {
      "@type": [
        "Person"
      ],
      "@id": "http://staging.classy-vegetable.flywheelsites.com/#/schema/person/09fcbe688dff8ec68b9f0cf9172cd318",
      "name": "nkhan"
    }
  ]
}
</script>

benlk commented 4 years ago

Next steps:

[x] make a small plugin that changes the organization @type
[x] Ask PublicSource whether they've discussed joining the Trust Project, because the Trust Indicators plugin would implement a lot of these properties — just not in Yoast: https://schema.org/NewsMediaOrganization

INN / umbrella-publicsource

Yoast addon installation and configuration #50