B2B Growth Workshop Notes

[pratik-IDWT]

A ticket to keep some notes in principles for B2B Growth, this will drive how I use the content that exists already and those in #52 that are being generated

[pratik-IDWT]

Overview

• Generating qualified leads is the end game here!

Strategy

• Can be run once per quarter is the target!

Who this is for?

• Established B2B Business Owner - confidence of service we are offering and can deliver
  • We meet this :D
• Can close 20% of final stage deal discussions
• Have 1,000 relevant LinkedIn Connections (People that will buy from us)
  • This will take some time for IDWT to build up as we find buyers, CxO's etc.
  • Have 30-60 mins per week
• Keep consistent

5 Proposed Fundamental Principles

Fundamental 1

Break into Market, Message, and Mechanism - Need all 3 of these! Market - Dial in the Market first, who we sell too Message - Is their jargons and their problems. Need to say the write things Mechanism - Distribution of message to the Market,

Fundamental 2

Focus on the OUTCOME

Fundamental 3

Conversations lead to clients

• Can do this via outbound DM's or
  • To only be done to people that already know of us
• Receive relevant inbound DM's
  • Leveraging Hand Raisers

Fundamental 4

Simplicity - This is something we are probably well focused on :)

Fundamental 5

You need a model or framework on how to do it to keep us focused and keep it simple"

How to achieve 10 Enquires per week?

Create an automated machine for generating enquiries, which avoids a person doing it each day

One source - High Converting Landing Page

Converts Prospects into Enquiries

Worth thinking about on my website

Controllable Lead Flow

Can be adjusted to control lead flow. Quick Wins - Look to farm our current networks, before going out for new clients. LinkedIn - G.N.C (Grow, Nurture, Convert) 80% of Nurture Content posting - people buy from people, 20% conversion content which are hand raisers Email outreach -

Conversion Approaches

• Polls to get leads
• Q's on what content they want
• What are you currently working on? (ie. What is your current data focus in your organisation?)

Email Outreach x66 Use some 3rd party tools to obtain the emails for people to contact and must be B2B

Automated Follow Up

• LinkedIn Remarketing
• Facebook Remarketing

Thought Leader Ads

Can target Ads to personal network, for specific individuals - However this isn't free and needs ad investment

Get: Stability - Sales pitch for further sales mentoring if required

If this is paid for, it will help establish an automated system. However I still need to generate the content! So need to focus on Market/Message at the moment.

[pratik-IDWT]

What Next?

Lots of contents/ thoughts - Main takeaway for me is to focus thinking on Market, Message and mechanism which is in flight through #52

The other content and programme is one to come back to later on!

[C-Nubela]

Hey there @pratik-IDWT -- this is all super valid content, that said, if you're looking to get your message out to more leads, I work at Proxycurl, a B2B data provider, and we could definitely help you out. You could flawlessly plug our API into your systems for cold emailing.

That said, give this article a read here. I think you'll find it valuable (it'll help with your outreach).

[pratik-IDWT]

Closing this as this is now replaced by #56 with documentation being added to the marketing repo as I progress.