VivianZhang0721
commented
6 years ago We will learn clustering later in class and there should be more suitable functions for your need if you want to find clusters of customers to target.
Open DiogoAFernandes opened 6 years ago
VivianZhang0721
commented
6 years ago We will learn clustering later in class and there should be more suitable functions for your need if you want to find clusters of customers to target.
Hello everyone,
Following today's class, using the CTree and Rpart models, we get the segments with various likelihoods (the tree analysis).
In a business context, we would like to target them based on the likelihoods (e.g. campaigns, etc) depending on the business context itself. However, I am not sure on how would we then extract the IDs of each individual/object in each "cluster" that comes out of the model? This would be required in order to then act upon the model results...
Thank you.
Diogo