InteractiveAdvertisingBureau / openrtb

Open RTB is a protocol for real time bidding on digital media
https://iabtechlab.com/openrtb
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eids missing in final spec ? Define recommendation spec for user.ext.eids #27

Closed abhinavsinha001 closed 4 years ago

abhinavsinha001 commented 5 years ago

There was a good standardisation proposal of how extended ids (eids) can be passed through oRTB in the draft/proposal : https://iabtechlab.com/wp-content/uploads/2017/09/OpenRTB-3.0-Draft-Framework-for-Public-Comment.pdf

Digitrust have also proposed using this standard in their oRTB spec: https://github.com/digi-trust/dt-cdn/wiki/OpenRTB-extension

Is there a reason why we ditched this in final release?

Looking at the growing adoption of identity solution:

abhinavsinha001 commented 4 years ago

Added PR-41 for adding this as official extension under 2.x - it has already been added to 3.x spec.