Closed abhinavsinha001 closed 4 years ago
There was a good standardisation proposal of how extended ids (eids) can be passed through oRTB in the draft/proposal : https://iabtechlab.com/wp-content/uploads/2017/09/OpenRTB-3.0-Draft-Framework-for-Public-Comment.pdf
Digitrust have also proposed using this standard in their oRTB spec: https://github.com/digi-trust/dt-cdn/wiki/OpenRTB-extension
Is there a reason why we ditched this in final release?
Looking at the growing adoption of identity solution:
Added PR-41 for adding this as official extension under 2.x - it has already been added to 3.x spec.
There was a good standardisation proposal of how extended ids (eids) can be passed through oRTB in the draft/proposal : https://iabtechlab.com/wp-content/uploads/2017/09/OpenRTB-3.0-Draft-Framework-for-Public-Comment.pdf
Digitrust have also proposed using this standard in their oRTB spec: https://github.com/digi-trust/dt-cdn/wiki/OpenRTB-extension
Is there a reason why we ditched this in final release?
Looking at the growing adoption of identity solution: