The following proposed changes are already widely adopted and in use by mobile advertising platforms.
These parameters are already in use in all kinds of mobile ads, including native, banner and video.
Mobile specialists such as Ocean Engine, Kuaishou Technology, Meitu, Tecent, Baidu and Xiaomi are using those parameters in almost all of their bid requests and bid responses.
This allows publishers to limit ads based on user experience decisions.
These proposed changes will align OpenRTB 2.6.x with this real world usage.
The following proposed changes are already widely adopted and in use by mobile advertising platforms.