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InteractiveAdvertisingBureau / openrtb2.x

OpenRTB 2.x specification, from 2.6 onward
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2.6-202402 #86

Closed hillslatt closed 6 months ago

hillslatt commented 9 months ago

Pull request moving all items from Public Comment into Production pending feedback

jwrosewell commented 9 months ago

"contextual auction" seems to be a problematic phrase open to misunderstanding and misuse.

dmdabbs commented 9 months ago

the interest group auction will be skipped and the winner of the contextual auction, if any, will serve instead.

I think the suggestion in this context was to say OpenRTB...

the interest group auction will be skipped and the winner of the OpenRTB auction, if any, will serve instead.

patmmccann commented 7 months ago

One general concern here on the response: It seems like the response object change to the spec assumes the dsp is making a response to an ssp. This is only a small portion of how openrtb 2.6 is used in the real world. In the case outlined in the spec, the per-buyer signals need to be added to the auction config the ssp is handing to the publisher. We should also account for a place in the response from an ssp to a publisher in which it is delivering an entirely assembled auction config. We should add these in tandem instead of one at a time.

patmmccann commented 7 months ago

re: the ae options; would be nice to parallel image

hillslatt commented 6 months ago

Merging PR with

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