Google Analytics Tracking & Reporting - Githubissues

LACMTA / gopass-lookup

Lookup for schools participating in Metro's GoPass program

https://mygopass.metro.net

GNU General Public License v3.0

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Google Analytics Tracking & Reporting #8

Open matikin9 opened 2 years ago

matikin9 commented 2 years ago

Data to track for reporting:

[ ] Percentage of visitors who search for a school after reaching the landing page.
[ ] Counts of how many times each school has been searched searched, with this additional data for filtering:
- [ ] Already a GoPass participant or not?
- [ ] School coordinates for map visualization
[ ] Maybe a CTA after a school has been found?
[ ] From Devon/TAP:
- [ ] Changes in schools participating
- [ ] Numbers of cards distributed to each school

Technical requirements:

[ ] Set up GA4 account and tracking
[ ] Set up GTM container and event tagging
[ ] Set up automated reports (email or Slack channel?)
[ ] Set up a location where hits per school will be updated - GA? Google Form/Sheet?
- [ ] Connect a map to pull from this data source
- [ ] Create a heatmap of the data.