Cleaned up formatting, and edited config to enable jekyll functionality

[remerjohnson]

Mostly formatting changes in our doc to make links work, overall better Markdown style.

Also, the existing config had some bad URL structures (notably baseurl) which was disabling the ability to jekyll serve, so changed that.

[libcce]

Thank you @remerjohnson! I was going to do this next week but you beat me to it! Thanks so much!