select a template for the page: showcase / normal page / newsitem
compose a piece of text in a WYSIWYG editor.
This editor should be built in blocks. Beneath the editor sits a plus sign. When you click that you start using the blocks. A new editor opens beneath the old one. The title of that field automatically is a subheadings in the text.
You should also be able to add an image as a block (in this way image are possible but won't fuck up the look and feel, because they can come only in the beginning or at the end of a text block)
Now showcase pages know what to place where and an automatic table of content can be generated.
These three admin pages are the same.
On this page you should be able to:
Further more: