Campaign Profile Full Page

[OllyGilbert]

When working on a campaign, I want a central place for all of the journalist feedback and coverage so I keep in-sync with my team and know what the 'state-of-play' is for each journalist.

Mission: Increase PR team productivity 10x (press coverage up; time investment down)

Jobs-to-be-done:

• Manage a media sell-in
  • Create a media list
  • Find journalists
  • Find campaigns
  • Add journalists
  • Pitch story
  • Formulate pitch
  • Identify cross-selling opportunities
  • Log feedback
  • Update team