While research has shown that proactive chat can help to improve conversation rates when implemented appropriately (pop up only after user has been on site or FAQ page for an extended period of time)- users can be turned off by chat and may find it annoying.
While research has shown that proactive chat can help to improve conversation rates when implemented appropriately (pop up only after user has been on site or FAQ page for an extended period of time)- users can be turned off by chat and may find it annoying.
See research in Box: https://fwk.box.com/s/4301dvali3provnbto3o
This requires further conversation - and - user testing.