Assembling the planning

[yvan-burrie-jcu]

People must know what the orchestra does and how they can be involved. The main goal is to promote people to attend the orchestra and its concerts. The client essentially wants increased audiences, and increased feedback (either from supporters or performers). The orchestra receives some funding by the local council and accepts donations. The client cannot afford to advertise through television, even the local press, and is rather done by advertisement banners. The performers are mainly students. The audiences are predominantly elderly people (remembering that concessions are available by the client), but also, parents of musical students. There is an important membership prospect to the concert, where performers, conductors from around the country, and audiences, are encouraged to become members. This aspect can be understood especially for the sake of having group rehearsals and the temporary activeness of performers (by forcing them to still have an attachment to the concert even after they leave). The client highlights the importance of concessions (for elderly audiences particularly as mentioned previously), and group rehearsals – both factors that demonstrates the importance of the membership aspects. There are also a wide-ranging group of individuals who can get involved; doctors, or military men. There can be up to 5,000 people who attend a concert. The client currently does not have any analytics to tracks what audiences attend concerts, making it difficult to determine the fulfilment of goals. A group rehearsal management system on the website could possibly be helpful, as the client claims that conductors do rehearsals with other performers regularly. Facebook is the only social media outlet beside the current website. Advising the client to have a Twitter or YouTube account is irrelevant. Facebook must be somewhat integrated into the website. The client claims that their performers (mainly students) waver their attendance due to their personal commitments – they are merely temporarily active. This problem is regarded as somewhat stern. The website requires a gallery (photo library). Upcoming events are to be spotlighted.

[AidanCroxford]

• Wide audience, whole gambit of age. Youngest – Yr8 Oldest - 73 • Existing Website, however they are not happy with it o Too much print, wall of text “More spunky” o Contact details are hard to find

Topics the website should cover • Learning about the orchestra o Different parts • How to become a member o As a player or as a supporter – maybe financial supporting? • Contact information • Photo library o Rotating slideshow? • Rehearsal Schedule • Facebook Page integration • Donation section • Ticket purchases • Concert schedule • Members only FB page • Page analytics • Static website • Main goal – Getting people to know about the orchestra and attend concerts o More sponsors, sub goal

[johnbuttigieg]

• Make sure people are actually looking at the websites, not just flicking by it like flicking programs on TV.
• Make a website.. That’s it…
• Don’t change the logo.
• Example someone comes to townville and wants to join the orchestra. Someone wanting to donate? Example is it a worthwhile cause to danate to???? Work the website around that to increase donators” to attract people for their certain wishes.
• People like to go into things they have already seen before.
• Narrowing down and WHAT IS THE GOAL.
• Keep the sponsors! Getting more would be a goal..

Barrier Reef Orchestra Notes

• Townsville’s community orchestra

• Has existed for 16 years

• Not age-specific, age ranges from 15 – 73

• Not happy with their current website

• Made up of 4 parts (Trumpets, flutes, violins and percussion), could have

a different section on the site for these

• Current site has too much print on the front page – Need less on the

new site

• New site needs to be attractive, easy to access, but still have lots of

information

• Upcoming concert dates on new site

• Contact us page – Talk to the orchestra as either a player or community

member

• Gallery page (non-static gallery)

• Notes/meet the conductors

• Classical-focused group

• Practise is usually 6 weeks of rehearsal, 1 a week, increasing up to a

major event

• Website will need to provide an event “program” of sorts

• Link to social media, Facebook “Barrier Reef Orchestra”

• Colour scheme – reflects characteristics of the barrier reef

• Donations page (on the contact us page?) for orchestra funding – Can’t

afford to advertise on TV/paper

• Orchestra logo is a seahorse – use in advertising in conjunction with the

venue, don’t change this

• Home, about us, upcoming concerts/events, people, newsfeed, support

us/contact us

• Tends to attract an older audience or students learning music – would

like to attract more people, specifically a younger demographic

• Measure how the website is successful by target engagement, not just

randomly clicking about the site

• Keep site management simple – it’s a first year project

• Current site content needs to be trimmed but kept

Client reflection:

• Re-arrange and adjust, don’t remove whole parts of the site

• Adjectives – prestigious, spunky, etc

• Put yourself in the shoes of a user – what is their story?

• Be goal driven

• Donation details – what is the money used for?

• What is the goal, what do we want to achieve, will it still be valid in a

year