Targeted advertising: Holding companies accountable for human rights harms

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[ UUID ] 5e01fa98-cfe3-4a70-b21d-b5d922f80240

[ Session Name ] Targeted advertising: Holding companies accountable for human rights harms [ Primary Space ] Privacy and Security

[ Submitter's Name ] Nathalie Marechal [ Submitter's Affiliated Organisation ] Ranking Digital Rights [ Submitter's GitHub ] @MarechalPhD

[ Other Facilitator 1's Name ] Solana Larsen

What will happen in your session?

The internet’s primary business model relies on tracking user activity, combining it with data from other sources, and monetizing the resulting big data to serve users with targeted advertising. While many people have been uncomfortable with this arrangement for a long time, the 2016 Brexit referendum and U.S. presidential election, and the subsequent Cambridge Analytica scandal, have brought public awareness to the political and civic implications of targeted advertising. However, there is no consensus yet about the exact nature of the problem, much less solutions. Ranking Digital Rights is seeking input from experts and stakeholders (notably the Mozilla community!) on what companies need to do to mitigate the harms caused by targeted advertising, and hold them accountable when they don’t.

What is the goal or outcome of your session?

After introducing Ranking Digital Rights (RDR), the Corporate Accountability Index, and our research methodology, the facilitators will share preliminary insights from RDR’s ongoing research on targeted advertising’s impact on human rights, and will solicit participants’ input on human rights risk scenarios and company best practices that can mitigate human rights harms. The consultation will inform RDR’s work drafting new indicators that will evaluate companies’ policies and practices related to targeted advertising and human rights. Insights from the discussion may also inform Mozilla’s next Internet Health Report.

If your session requires additional materials or electronic equipment, please outline your needs.

Projector, paper, pens, post-it notes.

Time needed

90 mins

[bunnybooboo]

We're excited to inform you that we will be accepting this session into the Mozfest 2018 schedule. Wahoo!! @MarechalPhD please watch out for further communications in the coming days. Looking forward to meeting you in London during October.