Mozilla Festival communications

KevZawacki commented 6 years ago

Project Lead: @kevzawacki

Mentor: @cynthinee

Welcome to OL6, Cohort A! This issue will be used to track your project and progress during the program. Please use this checklist over the next few weeks as you start Open Leadership Training :tada:.

Before Week 1 (Sept 11): Your first mentorship call

[x] Complete the OLF self-assessment (online, printable). If you're a group, each teammate should complete this assessment individually. This is here to help you set your own personal goals during the program. No need to share your results, but be ready to share your thoughts with your mentor.
[x] Make sure you know when and how you'll be meeting with your mentor.

Before Week 2 (Sept 18): First Cohort Call (Open by Design)

[x] Complete Assignment 'Write Your Vision or Mission Statement'. Leave a comment on this issue with your draft vision statement & be ready to share this on the call.
[x] Watch 'Mozilla & Working Open'.
[x] Check the Syllabus for notes and connection info for all the cohort calls.

Before Week 3 (Sept 25): Mentorship call

[x] Look up two other projects and comment on their issues with feedback on their vision statement.
[x] Complete your Open Canvas (instructions, canvas). Comment on this issue with a link to your canvas.
[x] Start your Roadmap. Comment on this issue with your draft Roadmap.

Before Week 4 (Oct 2): Cohort Call (Build for Understanding)

[x] Look up two other projects and comment on their issues with feedback on their open canvas.
[x] Pick an open license for the work you're doing during the program.
[x] Use your canvas to start writing a README, or landing page, for your project. Link to your README in a comment on this issue.

This issue is here to help you keep track of work during the first month of the program. Please refer to the OL6 Syllabus for more detailed weekly notes and assignments past week 4.

KevZawacki commented 5 years ago

My draft vision statement:

I’m working with Mozilla staff, volunteers, and community members to publicly communicate MozFest to the world. Why? So that potential attendees and press can fully understand and appreciate the festival's mission.

I'm working open because to fully and accurately describe MozFest, I need input from a range of festival participants.

alexhemming commented 5 years ago

Sounds great and also very important. I think there is still a lot of confusion about what MozFest is and why more people from a range of non-tech backgrounds should take part, especially among young people. I teach computer science to 16-18yr olds and will be running a session in the youth zone at MozFest London. I've been talking to my students, encouraging them to come, volunteer, take part and visit the festival and the conversation has always started with a confused "What's MozFest?". It would be amazing if comms aimed at young people about MozFest could be sent out to schools in London in June/July to give the schools time to organise and explain the event. A set of slides or video about it to show during assembly or tutor time would be amazing. Also perhaps a suggested session itinerary for specific interests aimed at young people would be great. Would help prevent them from getting lost amongst everything going on at MozFest.

KevZawacki commented 5 years ago

Hi @alexhemming, many thanks for the helpful input -- these are all things I and the rest of the team can work on!

In your opinion, what's a 2-3 sentence description of MozFest that would resonate with 16-18 year olds?

alexhemming commented 5 years ago

When I've been explaining it and encouraging them to take part I've stated:

MozFest is where you can go to talk to and be taught by the digital experts who are ensuring that the technologies you use every day are open to everyone. If you believe in Tim Berners-Lee vision that the world wide web is for everyone and in upholding net neutrality but don't know how to make a difference as an individual, then MozFest is where you must go!

KevZawacki commented 5 years ago

That's great -- thank you, @alexhemming

KevZawacki commented 5 years ago

Here's my open canvas:

https://docs.google.com/presentation/d/1vZKgHXJAlMU03ALCKFnazIxrlI6zjucbr3cDG94QyAs/edit#slide=id.p

KevZawacki commented 5 years ago

ROADMAP

Project mission & summary I’m working with Mozilla staff, volunteers, and community members to publicly communicate MozFest to the world. Why? So that potential attendees and press can fully understand and appreciate the festival's mission.

I'm working open because to fully and accurately describe MozFest, I need input from a range of festival participants.

Milestones [1] 10/5 - 10/12: Gather feedback on last year's blog post/press release

[2] 10/12: Incorporate feedback into this year's blog post/press release

[4] 10/15 - 10/17: Gather feedback on this year's blog post/press release

[3] 10/17: Publicize blog post/press release

GET INVOLVED All input welcome! Please follow Mozilla's community participation guidelines.

brownsarahm commented 5 years ago

Feedback on your canvas:

A semi-related, but possibly more general question, are you doing the Mozfest Comms, developing the strategy, documenting the process or some combination of those? Depending on your scope, a user might also be people organizing other conferences that want to adopt an open comm plan.

for solution, inviting people may help, but what if they're intimidated, how will you facilitate and orient them to be able to contribute
- You identified, metrics, but didn't include goals; including the target value for your metrics would strengthen the plan here.
what does "weighing in" entail, commenting on an issue, retweeting something? contributing content? clarifying what you're counting and maybe even separate goals for different types could help you decide how to develop other aspects of the project

This is a really cool project than though I won't be able to attend MozFest, I'm excited to follow your work.

KevZawacki commented 5 years ago

Hi @brownsarahm, thanks for the thoughtful feedback.

I am indeed tasked with all of the above (doing / developing / documenting comms). And, am updating my canvas now based on your feedback.

KevZawacki commented 5 years ago

README ===> https://docs.google.com/document/d/1ZMHVabQPT1yrMwfy-uu9p3Xu3A3WPEojYtfMeOltDkw/edit

And, this project is CC-BY-SA

jwsl85 commented 5 years ago

Hi Kev, I do the comms for Wikimedia in the UK, and my project is based around developing a comms plan for promoting Wikidata as a tool for people to understand how to work with data. It would be good to exchange notes with you.

KevZawacki commented 5 years ago

Hi @jwsl85, good to meet! Yes, let's definitely exchange notes. I'll be sharing a first-draft press release next week, and will send your way.

KevZawacki commented 5 years ago

I ran my vision statement through the The Up-Goer Five text editor.

Here's a simpler version:

I am asking for your help in telling the MozFest story to the world. Why? So that everyone can better understand what MozFest is all about. I'm working open because to best explain MozFest, I need ideas from all types of people.

Saallen commented 5 years ago

I just read the press release from last year and while it hits all the bigger elements of MozFest I felt we should talk more about

Ticket prices- weekend ticket gets you three days of sessions, talks, art, swag, parties and Lunch
we do offer many free events especially at MozFest house, from documentaries fresh from the summer film festival circuit including Sundance, workshops to 3D printing prosthetic arms, and talks on JS3
Youth sessions, youth facilitators and youth activities should be celebrated more- Zannah just wrote an excellent blog here

KevZawacki commented 5 years ago

Thank you for the thoughtful feedback, @Saallen! Duly noted.

KevZawacki commented 5 years ago

Feedback from Lainie D.:

"I like that it tells a story and how you break out some of the key newsworthy items into different buckets (headlines, images, links)"

"I think for a press release some specific nuggets may be a little buried - date/location just for logistically determining if they can attend to cover it, as well as # of people, speakers and sessions to help show the depth (across the world, all ages, etc.)"

"also don’t see who to contact for press inquiries. Perhaps that comes in a separate email from you? Might be hybrid nature of this serving as a general blog post but also with press as a key audience…"

MozillaFestival / open-leaders-6

Mozilla Festival communications #11