search

MozillaFoundation / Advocacy

For planning advocacy projects.
6 stars 0 forks source link

Test idea: Add the word "Donate" to the payment method buttons #386

Closed valianttry closed 7 years ago

valianttry commented 8 years ago

Detailed description of work: @stephaniemcv gets some emails from people who say "Where's the donate button?" on our form because they don't intuitively know to click on the "Credit Card" or "PayPal" button.

 cursor_and_donate_mozilla_org___give_to_mozilla_today

Start date: September 25, 2016 Due date: November 22, 2016 Note: The dates need to be exactly in the format indicated above for proper integration with the Gantt chart.

CC:

beccaklam commented 8 years ago

@lovegushwa @valianttry @stephaniemcv https://redpen.io/p/udd5f886b8ac992340 <-- link to some donate button ideas

beccaklam commented 8 years ago

@lovegushwa @valianttry @stephaniemcv https://redpen.io/p/udd5f886b8ac992340 <-- added new designs based on feedback

lovegushwa commented 8 years ago

@vojtechmzl can we close this ticket?

vojtechsedlak commented 8 years ago

We haven't run these tests yet, so let's leave this ticket open @lovegushwa

vojtechsedlak commented 7 years ago

Adding the word donate by itself improved conversion rate by 3.5%. Further optimization was achieved by decluttering the buttons by removing the words paypal and credit/debit cards. Changing the color of the buttons to blue also improved conversion rate. Overall, all of the tested optimizations resulted in 8% improvement, from 10.48% to 11.32%.