Trustworthy AI email graphic - Sep 10

[kristinashu]

Mozilla will be sending an survey email out to it's list to measure the increase in Mozilla subscribers awareness of our commitment to trustworthy AI (KR:25% increase in Mozilla supporters’ awareness of 1) MoFo’s commitment to ‘trustworthyhealthier AI’ and 2) their self-reported ‘concern’ about the topic.

We need one "trustworthy AI" email graphic.

[kristinashu]

Copy for email is here.

[kristinashu]

Would be nice to have a generic enough graphic that we could also use on the "Trustworthy AI" webpage (formerly called "AI & Internet Health") https://github.com/MozillaFoundation/Design/issues/359.

https://redpen.io/jo68b087c3fcb1e905

[kristinashu]

Updated the above comment with the actual copy that is going through approvals. Email send has been delayed from Sept 9 to Sept 10.

[sabrinang]

Email graphic iterations on redpen here: https://redpen.io/p/mvaccf135a620e98de I can also remove the Trustworthy AI text too as it may be to literal for the email

[sabrinang]

Revised iterations on redpen: https://redpen.io/p/mvaccf135a620e98de

• adjusted the type to be larger (maybe small for mobile still)
• included no text versions

[sabrinang]

jpg, mockups and working file will be in this gdrive here: https://drive.google.com/open?id=1_SNHRIq_67oc7tbWc9pFvfOJ88PQZ8Pw&authuser=sabrina@mozillafoundation.org&usp=drive_fs

[sabrinang]

@kristinashu Design Review?

[kristinashu]

Yes these are awesome! I'll let Anil decide tomorrow which one to use but this is good to close! And I will also use one of these for the Impact Theme page on the site.

[kristinashu]

This will finally go out this Friday. Decided to keep the text but it needed to be updated to Artificial Intelligence and I adjusted the dimensions to fit our existing email layout.

Graphic is also on the thank you page the buttons link to https://foundation.mozilla.org/en/campaigns/thank-you-for-your-response/