Complete design brief for Teach Like Mozilla page

[cassiemc]

Will feed into the wireframe issue #62 There is already a bunch of context in the content doc – https://teach.etherpad.mozilla.org/tlmcontent Design brief template can be found here: https://github.com/MozillaFoundation/Design/issues/20

We'll do this together in the Kickoff meeting.

[cassiemc]

Project Brief

• [ ] What problem are you trying to solve?
• [ ] Who has this problem?
  • [ ] Have research?
  • [ ] Have user stories? (As a , I want so that I can _____.)
• [ ] When do you plan to launch your solution? How long will it remain active? Describe opportunities, constraints, phases.
• [ ] What features does an MVP solution include? How will your audience use it?
• [ ] What is the value to your audience? How many people will be served?
• [ ] How will you market and distribute the solution? What channels will drive the audience to it? (ex: FF Tiles, Facebook Ads, Hive Network)
• [ ] How will you measure success? What are the needs and opportunities for...
  • [ ] user testing?
  • [ ] analytics?
  • [ ] field research?
• [ ] Who else in the field have addressed similar problems for similar audiences? What benchmarks serve as good reference?
• [ ] What Mozilla properties or style guides should inform the design? (ex: Material Design )
• [ ] If you overheard someone describing their experience with your project, what would you love to hear? Include 2-4 adjectives that summarize the spirit of the experience.

Details

• [ ] Project URL, repo
• [ ] Required regions for localization
• [ ] Visual content (existing assets & requirements)
• [ ] Written content (existing assets & requirements)
• [ ] Other requirements or restrictions (ex: consent to terms)

[cassiemc]

As documented in https://etherpad.mozilla.org/kristinashuday

• What problem are you trying to solve?
  • give people access to resources that will help them develop their skills as teachers
  • we want people to be better teachers
  • clarifying teaching activities (what) from teach like Mozilla (how)
• Who has this problem?
  • high/middle formal school teachers, non-formal educators,
• When do you plan to launch your solution? How long will it remain active? Describe opportunities, constraints, phases.
• What features does an MVP (minimum viable product) content solution include? How will your audience use it?
• What is MDP (minimum desirable product)
  • showcase range of our content available
• Content to consider:
  • referencing our tools
• What is the value to your audience? How many people will be served?
  • we connect open practices to web literacy
• Why does it matter? community engagement support we're serving leaders and advocates
• How will you market and distribute the solution? What channels will drive the audience to it? (ex: FF Tiles, Facebook Ads, Hive Network)
• How will you measure success? What are the needs and opportunities for... user testing? analytics? field research?
  • clicks into deeper content
  • interest in roles
• Who else in the field have addressed similar problems for similar audiences? What benchmarks serve as good reference?
  • leadership programs:
  • coro fellowship (http://coro.org/) - Luke
  • Leadership resources page - http://coro.org/leadership-resources/
  • Fellows in action is pretty cool - http://www.corofellowship.org/fellows-in-action/
  • Carreer accelerator - http://www.corofellowship.org/career-accelerator/
  • really emphasizes the personal growth and success of the participants after going through the program
  • echoing green (http://www.echoinggreen.org)
  • community resources list: http://www.echoinggreen.org/work-on-purpose/resources
  • curriculum (closed - login only for people who attended full day training): http://www.echoinggreen.org/work-on-purpose/curriculum
  • clear fellowship offerings: http://www.echoinggreen.org/fellowship
  • public allies (http://www.publicallies.org/site/c.liKUL3PNLvF/b.5106423/k.BD7E/Home.htm)
• What Mozilla properties or style guides should inform the design? (ex: Material Design )
• If you overheard someone describing their experience with your project, what would you love to hear? Include 2-4 adjectives that summarize the spirit of the experience.
  • informative!
  • clarifying ("Oh, I get what web literacy means!" or "Oh, I understand what open practices means!")
  • Inspiring ("i want to join!")
  • belonging ("community that is teaching like me")
  • compelling
  • Storytelling vs. Resources?
  • this is more the how. a little bit of why.