Venmo: story collection

kristinashu commented 4 years ago

Advocacy strategy doc.

Project prep

[x] @kaili09 to update the original stakeholder interview doc to reflect the new mood and tone of the campaign

Phase 1: Story collection

Deadline: Wed Jan 22

[x] Advocacy and design to decide if we should embed a form on our site or just link to a google form
[x] Advocacy to provide email copy (approved)
[x] Advocacy, Jen and design to decide on campaign title
[x] Advocacy to set up form
[x] Nat to determine creative direction that will work for email, social, landing page, and ads
[x] Nat to make sure branding will work for story share out site as well
[x] Nat to create email graphic
[x] Nat to create social graphics
[x] Nat to create form graphic

Phase 2: Story share out

Deadline after All-Hand (need exact deadline)
Ticket https://github.com/mozilla/foundation.mozilla.org/issues/4117

Phase 3: Ads

TBD

Options for story collection

Criteria: anonymous, easy for users to use, easy for multiple staff to see and sort

1) Google form similar to YouTube Regrets

Pro: easy to set up, easy for users to use
Con: doesn't drive traffic to our site

2) Embed a form on our site

Pro: brings users to our site
Con: tested embedding a Google Form and an AirTable form here. User experience for this is terrible.

3) Use our Saleforce form similar to petition comments

Pro: easy to set up, easy for users to use, and brings users to our site
Cons: Salesfoces' character is too low for this story submission use case

Recommendation

We go with option 1 (link to a Google form) but include a link to our site in the intro text. The majority of users will be coming via our email list so getting them onto our site isn't critical.

cc @alanmoo

alanmoo commented 4 years ago

I’m tapping out of having an opinion here, but flexible form collection seems to be something we should seriously consider adding to the site capabilities sooner rather than later. @gideonthomas this might be the kind of thing you could help guide in a practical way.

gideonthomas commented 4 years ago

I think Kristina's recommendation is right for this -- Google forms or survey monkey is probably the most pragmatic solution since our main marketing channel is email.

filed a ticket for discussing long-term solutions (https://github.com/mozilla/foundation.mozilla.org/issues/4128)

kristinashu commented 4 years ago

@natalieworth I've added the email copy from Kaili to the first comment ^