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5-year history of MoFo" poster #576

Closed OpenMatt closed 8 years ago

OpenMatt commented 8 years ago

Goal: give a visual summary of MoFo's history and key accomplishments over the past 5 years.

draft from @benrito : timeline -- infographic.pdf

Roles

OpenMatt commented 8 years ago

Projects to highlight in our 5-year history are in this tab:

OpenMatt commented 8 years ago

DRAFT FROM BEN: timeline -- infographic.pdf From Ben:

OpenMatt commented 8 years ago

@lovegushwa knowing that the content for this will change, does this give you something to get started on?

lovegushwa commented 8 years ago

@OpenMatt I think so. Basically I can restyle Ben's draft version above. Does this poster also need to be done by Friday? (so you can print it next week).

OpenMatt commented 8 years ago
OpenMatt commented 8 years ago

Notes for next iteration

OpenMatt commented 8 years ago

@benrito will produce an updated content mock-up for @lovegushwa on this asap

benrito commented 8 years ago

V2. Structure is basically / approaching final. Revisions and content additions still to do

https://www.dropbox.com/s/ohy4y9q4mp402uv/mofohistory_infographic_v2.pdf?dl=0

lovegushwa commented 8 years ago

@benrito Great comprehensive map of foundation programs. I need many of these older logos if you have them on hand. Also can you send me a link to the file you made this with if possible? Thanks!

Learning freedom and the web Drumbeat Open badges badge alliance Hackasaurus Appmaker Mozilla Igniet stop watching us Netgain The coral project Join Mozilla LRNG

screen shot 2015-10-08 at 10 25 39 am

CC @cassiemc @OpenMatt

OpenMatt commented 8 years ago
cassiemc commented 8 years ago

I'll keep looking at cappleton's old files, but @sabrinang can you help with some of those older logos?

cassiemc commented 8 years ago

Looks like I do not have any vector files of cappleton's whatsoever.

benrito commented 8 years ago

Have several of these.

I'll try to help when my plane lands (10 hours from now)

On Oct 8, 2015, at 10:42 PM, Cassie McDaniel notifications@github.com wrote:

Looks like I do not have any vector files of cappleton's whatsoever.

— Reply to this email directly or view it on GitHub.

sabrinang commented 8 years ago
benrito commented 8 years ago

current pages version: https://www.dropbox.com/s/x76q9ruhv0yrvfm/infographics.pages?dl=0

cassiemc commented 8 years ago

@sabrinang Thank you SO much for pulling those together. So helpful.

Question for @benrito & @OpenMatt: This diagram is very busy. It makes me wonder what the objective is here – is one of the intentions to show a slimming down and streamlining of programs? If that's true, we're not there yet – and that will take a lot of legwork! I also have to wonder if all these logos are necessary. It might make it easier to parse if there was some kind of legend or key with color associations, or just using words. But I'm not sure if the chaotic branding landscape is part of the information trying to be relayed?

One of the goals for this was 'be in harmony with the consolidation themes in Mark’s board slides' – if that's just a content thing, no problem, but if it's larger than that perhaps you can elaborate on what those themes are?

I think if we are trying to show an end point that is streamlined and consolidated, we'll need to tone down the arrows toward the righthand side of the document. And be really careful with how many type styles we have going on.

We should put the dates at the top and make them larger / more dominant somehow, to immediately set the context that this is a timeline.

@benrito Is the content now mostly in place? We'll likely need someone on-hand over the weekend to answer questions / give feedback, if that's possible!

cc @lovegushwa

OpenMatt commented 8 years ago

It is quite busy -- Ben's done an amazing job of packing a lot of data in I'm opening up the original to see if I can simplify a bit.

benrito commented 8 years ago

Hey guys, main objectives are:

  1. To show where $40m went over the last few years
  2. To show how we have created a lot of networks and strengths in 5 years
  3. To show that all of this rolls up into a Mozilla leaders network and an amazing advocacy program.

Feel free to take liberties with the design—think that's something best left to the designers :) I'll be around all weekend and free to text / call for help.

On busyness: that's probably having to do partly with the fact that I designed this on a small canvas. The surface area and adjusted weighting on a poster will make this a lot more readable and parse able. But I don't think we should be removing content or simplifying much further, because this should feel like one of those detailed timelines ("music of the 80s!" "Aircraft of WW2") that you would see on a large info graphic.

Could be that there are better iconography to use rather than logos. But I kind of like the acknowledgment that we have incubated a lot of stuff and are working on becoming a leaders network first and foremost.

I'll be rounding up extra logos and stuff this afternoon. We can make decisions based on what's best for the design. Defer to you guys.

Cheers!

On Oct 9, 2015, at 10:19 AM, OpenMatt notifications@github.com wrote:

It is quite busy -- Ben's done an amazing job of packing a lot of data in I'm opening up the original to see if I can simplify a bit.

— Reply to this email directly or view it on GitHub.

benrito commented 8 years ago

@losowsky do you have a coral logo SVG?

@iamjessklein any hackasaurus OG graphics?

@sabrinang should i reach out to chris appleton? stop watching us, netgain, Join Mozilla, LRNG could all probably be traced or use a scaled down thing snatched off google images.

benrito commented 8 years ago

My last comment got truncated a bit, make sure to click the little dots to expand.

New data for badges line:

3 grants with below milestones:

year 1 grant:

year 2 grant:

year 3 grant

present

losowsky commented 8 years ago

coralwordmark-1 5 slab

Thanks Ben.

On Fri, Oct 9, 2015 at 6:45 PM, Ben Moskowitz notifications@github.com wrote:

@losowsky https://github.com/losowsky do you have a coral logo SVG?

@iamjessklein https://github.com/iamjessklein any hackasaurus OG graphics?

@sabrinang https://github.com/sabrinang should i reach out to chris appleton? stop watching us, netgain, Join Mozilla, LRNG could all probably be traced or use a scaled down thing snatched off google images.

— Reply to this email directly or view it on GitHub https://github.com/MozillaFoundation/plan/issues/576#issuecomment-147005193 .

msurman commented 8 years ago

@benrito and all, thanks for huge work on this. We're going to want to harvest all this work and use in a couple of different ways.

For the board meeting posters, I want to slice this in to two piles and simplify a ton.

Poster #1: how we've built leadership networks and used $30M etc. Poster #2: how we've build credibility and capacity as an advocacy org.

@lovegushwa should do these posters.

We should also keep and finish the overall diagram as something to be able to pass around the table, doesn't have to be as heavily designed at this point. @benrito should do this part

msurman commented 8 years ago

Poster #1

@lovegushwa @benrito

Here is a rough mock / cut down of this diagram for poster #1:

screen shot 2015-10-10 at 11 53 19 am

The pages file is here:

https://www.dropbox.com/s/kxl7c3usj49unlq/Leadership%20diagram.pages?dl=0

@lovegushwa can you start on design? @benrito can you fill in the missing details and summary?

As you'll see, I'm proposing that you roll up the amount of money raised in each stream (e.g. open news) rather than show each individual grant.

msurman commented 8 years ago

Poster #1

Grant money to put along the bottom of poster #1 is as follows:

2010: $1.1M 2011: $2.8M 2012: $5M 2013: $5.4M 2014: $5.1M 2015: $7.8M (estimated)

msurman commented 8 years ago

Poster #2

@lovegushwa @benrito

Here is a rough mock / cut down of this diagram for poster #2:

screen shot 2015-10-10 at 12 22 09 pm

The pages version is here:

https://www.dropbox.com/s/ib7o3gxx87fbocv/advocacy%20diagram.pages?dl=0

@benrito, this one needs a bit more love than the leadership one in terms of additional data. I suggested some things to add like:

more on the online campaigns line more on the events line, things like Open Internet Preservation Society, CyberSecurity Delphi, PDF creation of the public policy module w/ MoCo tying firefox logo to issues as part of year end net neutrality / maker party link (even if small)

Can you add that stuff in a simple way? Comprehensive not essential. Want to show how we've followed a thread.

benrito commented 8 years ago

Roger; can jump in on this tomorrow unless @lovegushwa intends to wrap up today. +1 on the split and design changes. I can provide the data requested by Mark no problem.

@lovegushwa perhaps we can meet tomorrow to review design mock, tie everything off then? Mark's diagrams are pretty much there but the devil will be in the details, and it might be easier to do that together/synchronously. Let me know?

benrito commented 8 years ago

Double checking; the numbers seem a little low, is this revenue secured or revenue booked? @msurman

On Oct 10, 2015, at 3:00 PM, msurman notifications@github.com wrote:

Poster #1

Grant money to put along the bottom of poster #1 is as follows:

2010: $1.1M 2011: $2.8M 2012: $5M 2013: $5.4M 2014: $5.1M 2015: $7.8M (estimated)

— Reply to this email directly or view it on GitHub.

OpenMatt commented 8 years ago

Booked. On Oct 10, 2015 4:03 PM, "Ben Moskowitz" notifications@github.com wrote:

Double checking; the numbers seem a little low, is this revenue secured or revenue booked? @msurman

On Oct 10, 2015, at 3:00 PM, msurman notifications@github.com wrote:

Poster #1

Grant money to put along the bottom of poster #1 is as follows:

2010: $1.1M 2011: $2.8M 2012: $5M 2013: $5.4M 2014: $5.1M 2015: $7.8M (estimated)

— Reply to this email directly or view it on GitHub.

— Reply to this email directly or view it on GitHub https://github.com/MozillaFoundation/plan/issues/576#issuecomment-147121887 .

lovegushwa commented 8 years ago

Thanks @benrito , cranking away. I'll ping you tomorrow (probably around 11 or 12 PST.)

benrito commented 8 years ago

@openmatt @msurman is that intentional? Booked is closer to a proxy for our burn rate, not outside investments into building networks of leaders around Mozilla. The secured numbers will be bigger but maybe not linear. Thoughts?

On Oct 10, 2015, at 4:15 PM, OpenMatt notifications@github.com wrote:

Booked. On Oct 10, 2015 4:03 PM, "Ben Moskowitz" notifications@github.com wrote:

Double checking; the numbers seem a little low, is this revenue secured or revenue booked? @msurman

On Oct 10, 2015, at 3:00 PM, msurman notifications@github.com wrote:

Poster #1

Grant money to put along the bottom of poster #1 is as follows:

2010: $1.1M 2011: $2.8M 2012: $5M 2013: $5.4M 2014: $5.1M 2015: $7.8M (estimated)

— Reply to this email directly or view it on GitHub.

— Reply to this email directly or view it on GitHub https://github.com/MozillaFoundation/plan/issues/576#issuecomment-147121887 .

— Reply to this email directly or view it on GitHub https://github.com/MozillaFoundation/plan/issues/576#issuecomment-147122364.

benrito commented 8 years ago

@lovegushwa here are MozFest numbers but I think you already have them

pastedgraphic-1

benrito commented 8 years ago

Hey @lovegushwa, here are @msurman's requested data and tweaks below.

Not sure how we want to incorporate #593 but we can discuss that later this evening.

A few timeline / visual related tweaks but we can quickly do those in realtime too.

Do we know what our deadline is on Monday?

==Poster #1==

=Summary:=

Since 2010, we’ve been building networks with public interest and philanthropic organizations that share our interest in open web issues.

These networks draw new people into Mozilla’s mission—and enable us to cultivate leaders, catalyze new innovations, and wield influence.

What is common across these networks is an open, collaborative, networked way of working. People come through Mozilla networks and have an opportunity to be recognized for meaningful work with a supportive, global community. This “network of networks” is something we can grow and strengthen in our next 5 years.

=Line for “funder and influencer networks”:=

-Start in 2009 with a small text box that says “Hybrid Summit”

-draw a feint, dotted line to NetGain in 2014

-continue the dotted line to 2015+ [unflagged]

=Dollar figures along the bottom:=

2010: $1.1M 2011: $2.8M 2012: $5M 2013: $5.4M 2014: $5.1M 2015: $7.8M (estimated)

==Poster #2==

=Summary:=

Mozilla has not historically been an “advocacy” organization that mobilizes and enables supporters to run campaigns for the open internet. Nor has Mozilla been a cause that accepts donor support, in the way that other non-profits, campaigns, and social enterprises do.

Since 2010, we’ve slowly and organically implemented the foundations for a powerful global advocacy organization—one that can affect public opinion and grow as an important constituency.

Now is the time to consider the evolution of Mozilla as a global advocacy organization—one which is responsive to the open internet issues that can quickly emerge around the world, is representative of its global community, and proactively implements a long-term policy agenda for the health of the open web.

=Timeline modifications:=

-on the MozFest line, add year over year numbers from above

-on the MozFest line, add “Open Internet Preservation Society: futurecasting to anticipate threats to open Web” in 2012

-on the Collusion line, somewhere near beginning, put “start of Ford Foundation investment into Mozilla advocacy program: ~$4.5m to date”

-on the Collusion line, add “establishment of Mozilla public policy module with MoCo policy team” at beginning of 2013

-on the Collusion line, add “Mozilla Cybersecurity Delphi: experts consensus for cyber policy” at end of 2014 with a small MacArthur Foundation logo

-under the Collusion line, as part of the agenda setting bracket, add another line starting in 2014 with a small GSMA logo. Should be weighted smaller and perhaps as a dotted line because it’s the newest thing in our program. Bold text: “Open web in emerging markets.” Text: “Local content and digital skills research begins with GSMA’s Mobile for Development Impact group and mobile industry partners.” In 2015: “Mozilla position on zero rating and equal rating.” Dotted line continues into the future to suggest more interesting things to come.

-remove the Hive line; remove Popcorn StoryCamp

-Summer Code Party starts in 2012; show Maker Party every year since with the logo 25% bigger year over year

-on the Summer Code Party line, add “#TeamInternet teach-ins for net neutrality” above where net neutrality appears on the grey line

-StopWatching; 600k not 1m

-add a small Firefox logo over every EOY campaign notch

lovegushwa commented 8 years ago

@msurman @benrito Check out the the 2 five year history charts. The color needs work, leadership is close I think. These are taking longer than expected. I think drop dead is Tuesday afternoon but let's consider streamlining tomorrow or assigning some p2's (I'm still shooting to get them all done but trying to keep the quality up.)

Check out and comment on these high resolution redpens: https://redpen.io/p/apae82f9b0296147e6

admin_board-poster-advocacy-d-02 admin_board-poster-advocacy-d-03

benrito commented 8 years ago

Closing this to move to #609 for finalization