Closed cassiemc closed 8 years ago
Historically, we haven't leveraged smaller blog properties as a major part of comms strategies. Press / external audiences rely on a) blog.mozilla.org (highly visible, + MoFo has earned increased access there) and b) other channels like microsites and emails.
No doubt smaller blogs are handy for documenting our own work and providing a homebase for involved community members. But given we are earning increased time and space on blog.mozilla.org, it's likely not necessary to deeply invest in smaller blogs as major comms assets.
Just a note that we've decided to consolidate the gigabit blogs (https://blog.mozilla.org/gigabit/, http://hivecha.org/blog, and http://hivekc.org/blog/) into the MLN blog (currently housed at blog.webmaker.org).
I think perhaps there's other consolidation that could happen, too.
I feel like we've made lots of progress on this front. I'm going to close, but @KevZawacki, feel free to re-open if this ticket is useful to you.
From https://github.com/MozillaFoundation/plan/issues/680 looking at this doc
Many of our blog properties have terrible numbers. 200/mo for many, compared to a benchmark of newly launched blogs based on an individual's network that get 200/day, seems poor. Curious if we don't do a good enough job of cross-promoting content, if these properties aren't highlighted or a clear part of our comms strategies, if we get something less tangible from them, or if we really shouldn't be focusing on these (if we even currently are).