KevZawacki
commented
8 years ago Historically, we haven't leveraged smaller blog properties as a major part of comms strategies. Press / external audiences rely on a) blog.mozilla.org (highly visible, + MoFo has earned increased access there) and b) other channels like microsites and emails.
No doubt smaller blogs are handy for documenting our own work and providing a homebase for involved community members. But given we are earning increased time and space on blog.mozilla.org, it's likely not necessary to deeply invest in smaller blogs as major comms assets.
hannahkane
From https://github.com/MozillaFoundation/plan/issues/680 looking at this doc
Many of our blog properties have terrible numbers. 200/mo for many, compared to a benchmark of newly launched blogs based on an individual's network that get 200/day, seems poor. Curious if we don't do a good enough job of cross-promoting content, if these properties aren't highlighted or a clear part of our comms strategies, if we get something less tangible from them, or if we really shouldn't be focusing on these (if we even currently are).