[OWF] Year 2 Launch Comms

[Melechuga]

DARCI

Driver: Melissa A: R: @KevZawacki @vanessarhinesmith C: @brettgaylor I: @shaghdoosti @HPaulJohnson

Overview

The OWF fellows launch announcement for Year 1 involved a lot of moving pieces, including websites, blogs, and media outreach. Since the launch of Year 2 will be near the time we have the "retrospective" publication ready, we might want to do something similar.

Links

2015 Launch Assets:

• Copy for landing page and fellows' page: https://docs.google.com/document/d/1N_8fQ-_4GQPQIB5GdTwPw15sRVZn8pczUvkqfBb-u9Q/edit
• Fellows bios: https://docs.google.com/document/d/1_Yw4YuV1OJoe7vDS5DmIV_q8-jqeg5R4XMOLqhK7gLo/edit
• Announcement blog: https://docs.google.com/document/d/1SJiR416AkNiOXQj0AaBEBsSSTZRwpKYKysJk4fCdcc0/edit
• Comms plan, including media outreach (maybe we want to follow up about Year 2, and include the "retrospectives" publication?): https://docs.google.com/document/d/1knmXS06IKb1vcQ4wPA8W0UlZGD1JDeqznsbuBiCbG-8/edit

2016 Launch Assets:

• Copy for program description ("overview" and "info" tabs on the website) https://docs.google.com/document/d/1WRLUoMaoWvG1z_ASsQ0_WJ7NYj8E2W0Aqc6dHpZlM1U/edit

  KPIs

Copy:

• [ ] Announce new fellows on website
• [x] Revise/compress program description ("overview" and "info" on current site)
• [ ] Blog with a little more description about fellows, selection process, host orgs.
• [ ] Whatever comms around the alumni is needed

Dependencies:

• [ ] Gather ~100word bios, photo, twitter handle from fellows

  Key Deadlines

• [ ] Website revisions end of June
• [ ] 2016 fellows announcement early/mid July

[KevZawacki]

@Melechuga @vanessarhinesmith

Hey -- I've outlined how I can help in a Year 2 comms plan.

tl;dr:

-- Assist with copywriting (website, blog, internal email) -- Assist with channel access (Mozilla Twitter, project call)

We will message friendly policy / tech-for-good reporters as part of the plan. But, announcements like this don't get much pick-up -- so best to invest comms energy in writing.

cc @HPaulJohnson

[Melechuga]

This has migrated to a google docs, and the website launched.