create Outreach /Training content for new submission process

[vlraymond]

• [ ] draft plan for content, including
• [ ] screencast
• [ ] user docs
• [ ] press release highlighting major / high level changes

from Chris: "I’m liking the idea of developing the documentation in .rst format in github and then using a readthedocs sphinx build to publish a versioned user guide (similar to what Dave is doing with the DataONE documentation)."

http://docutils.sourceforge.net/rst.html

[vlraymond]

develop in concert / consultation / coordination with ESS DIVE team

[vlraymond]

closed, is old / duplicate now covered by #17