Research Plan: Search Results Page Following MVP1

[laurelthrash]

Description: We pulled analytics in April 2023 following the MVP1 launch. From that data, we noticed a decrease in clickthrough rate on the search results page after the launch, though that rate was already low. One potential solution is to continue to understand and seek to improve the click rate on the search results page. This ticket is a placeholder for when the team is ready to conduct this further research. Timing of further research should consider when/where this is prioritized within the redesign project. Consider connecting this with UX Research Week.

• Driver: Decrease in clickthrough rate on the search results page after the launch, though that rate was already low.
• Potential Solution: Continue to understand and seek to improve click rate on search results page.

Approach

Phase 1: Prep and Execution

1. Determine Testing Vehicle
2. Create Plan
3. Recruit for Study

Phase 2: Analysis and Report Delivery

1. Launch Study
2. Analyze and Report

Sub-Tasks

1. Determine Testing Vehicle

• [ ] Determine testing vehicle (e.g., live site, prototype)
• [ ] Secure testing vehicle
• [ ] If using a prototype:
  • [ ] Create prototype
  • [ ] Review internally
  • [ ] Approve prototype

2. Create Plan

• [ ] Define study title
• [ ] Establish:
  • [ ] What we want to accomplish during the study and what are the desired outcomes
  • [ ] What we want to learn from this research
  • [ ] If this includes mobile and desktop
• [ ] Create recruitment screener
  • [ ] Obtain federal approval via email
• [ ] Determine with federal team if wish to explore Spanish language user testing
• [ ] Create guide/script to walk through with participants
  • [ ] Obtain federal approval via email

3. Recruit for Study

• [ ] Kick-off recruiting (internal and external) for qualified participants to take part in scheduled moderated user sessions
• [ ] Create testing schedule

4. Launch Study

• [ ] Begin user testing with participants
• [ ] Conclude user testing with participants

5. Analyze and Report

• [ ] Generate analysis/report with findings (desktop and mobile, as needed)
• [ ] Determine next best step with research and prepare new tickets as needed

Documentation

Plan Details

• Testing Prototype: INSERT
• Plan Title: INSERT
• Plan Description: INSERT
• Realted Tickts: INSERT

What do you want to learn from this research?

• List the questions you would like to answer

User / Audience

• Who will be using this design? What personas / audiences are you considering?

NOTES

• INSERT
• INSERT

[laurelthrash]

Updated the description of this ticket to replace existing "Driver" with the correct information.

[andyvanavery31]

Move to Digital Platform because this is out of scope for Redesign.