Design a Logo for Salon Website Reflecting the "Hero" Archetype

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Description The purpose of this issue is to create a logo design for our salon's website that embodies the "hero" archetype. This logo will be a central aspect of our brand identity and should convey attributes associated with the hero archetype such as bravery, adventure, and determination. The design must be versatile, suitable for various digital and print formats.

Objectives Concept Development: Develop several conceptual designs that integrate the hero archetype into the salon's branding. Design Execution: Create a finalized logo design based on feedback and selected concept. Format Delivery: Ensure the final logo is provided in multiple formats suitable for web (e.g., SVG, PNG) and print.

Detailed Task List Research and Inspiration Gathering:

1. Study the hero archetype and its visual representations.
2. Analyze competitor logos to ensure uniqueness and relevance. Initial Concept Sketching:
3. Produce a minimum of three distinct conceptual sketches.
4. Each sketch should distinctly interpret the hero archetype. Feedback and Concept Refinement:
5. Present sketches to the team for feedback.
6. Refine concepts based on feedback, focusing on one or two designs. Digital Design Execution:
7. Develop the chosen concept(s) into a full digital design.
8. Experiment with color schemes, typography, and iconography that resonate with the hero archetype. Feedback and Final Revisions:
9. Gather feedback on the digital designs.
10. Make necessary revisions to finalize the logo. Final Logo Delivery:
11. Provide the final logo in different formats: SVG, PNG, JPEG, etc.
12. Ensure versions for different backgrounds (light, dark, transparent).

Acceptance Criteria Adherence to the Hero Archetype:

1. The logo must clearly reflect attributes of the hero archetype.
2. Aesthetic Appeal and Brand Relevance:
3. The design should be aesthetically pleasing and align with our salon's brand image.

Versatility and Scalability:

1. The logo should be easily recognizable and legible in various sizes and formats. Format Specifications:
2. Final deliverables must include digital files in SVG, PNG, and JPEG formats.

Additional Notes

1. The target audience for our salon is primarily young adults who value bold and inspirational branding.
2. The logo should avoid cliché representations of heroism and strive for a unique, modern interpretation.
3. Collaboration and communication with the design team are key throughout this project.

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Logo structure complete with matching archetype. Refer Figma design for insights