Aini-Bashir
commented
1 year ago Space:
The SILK Franchise Guide is a comprehensive document that outlines all essential aspects of the SILK Franchise business model. It serves as a vital resource for potential franchisees, providing them with crucial information about the company, its values, services, and operational guidelines. The guide highlights the unique offerings of the franchise, its mission-driven approach, and the support and training available to franchisees. We have created a milestone with proper issues on GitHub to complete this guide.
Track:
- Planning: Develop a detailed business plan outlining the franchise structure, revenue projections, and marketing strategy.
- Project Initiation: The team created a milestone with proper issues, assemble the project team, and assign roles and responsibilities.
- Market Research: The team has conducted thorough market research to understand the target audience, competition, and industry trends. The next phase is to find good representative thumbnails for the guide.
- Franchise Documentation: Create the Franchise Guide, including all necessary policies, procedures, and training materials.
- Marketing and Branding: Design a cohesive marketing and branding strategy to promote the SILK Franchise.
Actions:
- I will find thumbnails for the guide that represents SILK insights and values through Envato elements, and it'll take probably 1 hour of research.
- I will ensure effective communication and coordination with all stakeholders involved in the project, including the project manager, team members, and key decision-makers throughout the shift.
- I will collect the images according to the provided description on this issue and I will gather them in the images folder for the SILK. After that, I will create a pull request within the next hour of research.
Results:
By the end of the day, I will complete this issue and ask the manager for a review of it. It will be providing clear evidence of the project's progress and success.
AprilSamson
Purpose:
The thumbnail image for the "SILK Women" guide must convey the brand's authenticity, diversity, sustainability, and empowerment. The goal is to replace it with an updated photo that better represents SILK's identity and values.
Importance:
Thumbnails strongly influence user impressions and click-through rates. An outdated or misaligned image can hamper the discovery of the guide. A fresh, on-brand thumbnail will support marketing efforts and convey SILK's ethos.
Approach:
Review existing SILK imagery and conduct a photo shoot to capture new photos embodying the essence of the brand and its audience. Select a warm, welcoming image featuring women of diverse backgrounds appreciating the textile arts.
Outcome:
The updated thumbnail will create stronger alignment across SILK's web properties and content. Users will gain an accurate sense of the brand before clicking through, supporting engagement and conversion. This update also brings assets in line with evolving brand standards.
Note: