OSLC logo colors tweak

[brianking]

From @gabrielfdac on July 4, 2017 23:25

Hello, I'm Gabriel and me and another developer called Hector are currently working on the new design for the OSLC site.

During our work we wanted to use the colors in the logo on some of the website, but we noticed the colors are a bit "washed" or dim, at least for a website.

So we proposed a slight tweak to the colors, the tone difference is small but enough to "brighten" up the logo and it allow us to use those colors throughout the website.

Please let me know what you think.

Copied from original issue: OSLC/oslc-community#4

[brianking]

From @berezovskyi on July 6, 2017 9:53

Looks great! The light blue colour seems to catch my attention much more, could you please check that its saturation is not set too high relatively to the others, please?

[brianking]

From @gabrielfdac on July 11, 2017 17:21

Hi, sorry for the late response.

I didn't change the saturation of the original, instead I used a slight different tone. But yes they're overall similar in tonality.

[brianking]

Adding @rersie for input.

[brianking]

From @axelreichwein on July 19, 2017 17:43

I prefer with new colors!

[brianking]

From @rersch on July 20, 2017 14:14

Is there a technical reason to change the colors? I think the "washed" look was on purpose when the logo was designed. The colors were similar to the old (original) logo: Based on the experience that it is hard to replace the logo in all places (there are still many old logos around) and to avoid too many versions of it, I'd rather prefer to stick with the colors and not change the logo again.

[brianking]

From @gabrielfdac on July 20, 2017 16:57

Since we are migrating to a new website I believe the replacing won't be too much of an issue everything is new to start with so it wouldn't be a problem there. And as for old content that has the current logo I don't think that is necessary change those (I'm sure big companies, say google from instance, when they their old documents or similar content when they replaced their logo. Just all content from that moment forward).

As for the reasons, I understand how the colors where taken from the first logo. But as far as the user impressions go, colors have a big impact on their experience. So what we wanted to do was to use the logo colors on parts of the new website (backgrounds, buttons, headers, text, etc) and the current logo's colors didn't make for an attractive design. And at the same time, having the more "bright" colors everywhere but the logo make the logo stand out much less.

Lastly the change is quite minimal, so users might have a hard time differentiating between the two (current and new) unless they do put them side-to-side.

I think is a valid concern, but again, since we are making a new website for OSLC might be the right time to do it.

[brianking]

From @berezovskyi on October 7, 2017 17:30

I agree with Gabriel that the change to the colours is not that drastic (the shade of blue still jumps out of the screen at me even with the night mode enabled) and the general style will be fully preserved, but Rainer has a good point that there are many places to update the logo. We will have to update all the content that we will decide to keep online from the point of introducing the new one, not just the newly created content. I opened #14 to track that.

I suggest committing the new logo to https://github.com/OSLC/logo or to another repo with the branding assets produce a set of files that we can use to replace the logos and closing this issue.

Unfortunately, I did not find any vector images for the Lyo logos. Perhaps, @brianking got access to them from the IBM folks?

[brianking]

I do not have access to Lyo assets. Maybe @jamsden has?

[brianking]

From @berezovskyi on October 11, 2017 18:55

We are talking about two logos at least here:

• https://eclipse.org/lyo/
• https://twitter.com/eclipselyo

They are actually using the very old version of the OSLC logo.