SEO Research and Recommendation

[SamHuo213]

Task

• Focus on Google priority 1 and Bing priority 2
• Research and Recommendations to Promote OpenBC Website
• Create Tickets for improvements
• Discuss with Product Team findings

[Tony-Thawatchai]

@SamHuo213 please review my SEO research

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SEO keyword : using targeted keyword to optimize search results.

• Volunteer opportunities
• Tech volunteer
• Developer volunteer

Strategy:

• Add meta tag with keyword
• Write the content on home page to refer to keyword as much as possible

Promote OpenBC

• Register in https://www.volunteerconnector.org/
• Ask member to post on thier personal linkedin with the volunteer opportunities
• Connect with Computer Science club at UBC, SFU, Langara College, BCIT to recruit volunteer

[Tony-Thawatchai]

@alchuu00 please help improve the strategy listed above.

[alchuu00]

@Tony-Thawatchai This is the strategy draft so far. What do you think?

SEO Plan for OpenBC:

1. Set Clear Goals:

• Increase Website Traffic: Aim for a specific percentage increase in organic traffic over a set period.
• Enhance Visibility for Relevant Keywords: Identify and target keywords related to your software solutions and the betterment of British Columbia citizens.
• Boost Conversions: Define specific conversion goals, such as newsletter sign-ups, demo requests, or software downloads.

2. Understand Your Audience:

• Create User Personas: Develop detailed profiles of your target audience, including demographics, preferences, and challenges.
• Analyze User Behavior: Use tools like Google Analytics to understand how visitors interact with your site.

3. Conduct Keyword Research:

• Identify Core Keywords: Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find keywords relevant to your organization's mission and solutions.
• Long-Tail Keywords: Include specific location-based keywords related to British Columbia.

4. Analyze Your Competitors:

• Competitor Analysis: Identify key competitors in the software solutions space and analyze their SEO strategies.
• Identify Unique Selling Points: Highlight what makes your organization stand out and capitalize on areas where competitors might be lacking.

5. On-Page and Off-Page SEO:

• On-Page SEO:
  • Optimize Meta Titles and Descriptions with Targeted Keywords.
  • Ensure Header Tags (H1, H2, H3) are used logically.
  • Create High-Quality, Informative Content.
  • Implement Schema Markup for Rich Snippets.
• Off-Page SEO:
  • Build High-Quality Backlinks: Foster relationships with authoritative websites in your niche.
  • Develop a Social Media Presence: Share valuable content on platforms relevant to your audience.

6. Technical SEO:

• Optimize Site Structure:
  • Create an XML Sitemap.
  • Ensure a Clean and Logical URL Structure.
  • Use Canonical Tags to Avoid Duplicate Content.
• Improve Site Speed: Optimize images, leverage browser caching, and consider a Content Delivery Network (CDN).
• Mobile Optimization: Ensure a responsive design for mobile users.

7. Measure and Adjust:

• Use Google Analytics:
  • Monitor Website Traffic, User Behavior, and Conversions.
  • Track Keyword Performance.
• Google Search Console:
  • Check for Indexing Issues.
  • Monitor Click-Through Rates for Keywords.
• Regular Audits:
  • Conduct regular SEO audits to identify and fix issues.
• Feedback Loop:
  • Collect user feedback and adjust the website accordingly.

reference: https://backlinko.com/seo-strategy & https://ahrefs.com/blog/seo-roadmap/