Publisher Object Separation and Category

In the OpenRTB Mobile specification, the site and app objects define 3 
publisher attributes: “pid” (pub ID on the exchange), “pub” (pub name), 
and “pdomain” (the pub’s domain).  This spec pushed these into a 
“publisher” object and since a “site” or “app” object has only one 
“publisher” object, this create an unnecessary point of backward 
incompatibility.  Please restore these attributes as “pid”, “pub”, and 
“pdomain” to the “site” and “app” objects.

This leaves only the “cat” attribute in the “publisher” object, which 
means we should decide what to do about “cat” and drop “publisher”.  My 
recommendation on “cat” is to drop it.  I don’t really understand how an 
ad serve/bid decision would use this since the publisher is analogous to a 
parent company of sites; how are content categories about them meaningful to 
such a decision versus the site/app categories?  If there is a meaningful way 
to use it, then my alternate recommendation is to rename it “pubcat” and 
move it to “site” and “app” with the other attributes.

Original issue reported on code.google.com by jim.butler%nexage.com@gtempaccount.com on 22 Jul 2011 at 9:19

Optinmobi / openrtb

Publisher Object Separation and Category #28