8.2 Culture and Consumer Needs and Wants - Githubissues

OtsoValo / BBBC9

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8.2 Culture and Consumer Needs and Wants #3

Open OtsoValo opened 6 years ago

OtsoValo commented 6 years ago

How does culture influence purchasing differences?

In China, Tea is much more popular that coffee and so coffee shops must cater to that
Cultural Marketing –when your marketing department study different cultures and adapt their advertising to that
What does Christmas look like around the world?
Sell to a love theme in Japan for Christmas
Sell to family theme in Canada for Christmas

Jaffa Citrus and Cultural Marketing Example

An example of an Israel Marketing board selling their oranges around the world:
In Finland, they advertise with a Viking boat
In Italy, because they care a lot about fitness, the board emphasize how healthy the pulp is
In Norway, where skiing is popular, they advertise it as a high energy food for skiing