PRX / jingle.prx.org

Phoenix app serving as the backend for TBD ads workflow app
http://jingle.prx.org
GNU Affero General Public License v3.0
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Standardize & automate the sending of ad copy from sponsors #12

Closed gcampo88 closed 7 years ago

gcampo88 commented 7 years ago

Sounds like most hosts prefer bullet points with freedom to editorialize, rather than being given exact script. Currently a wide variety of formatting / requests coming through (see below).

Sample scripts currently in play:

SPONSOR: HELLOFRESH SHOW: REVEAL TO RUN: WEEK OF 03/27

Sponsor: MailChimp Show: The Truth To Start: Week of 04/10 Podcast Talking Points (Q2 2017):

Whether you’re looking to up your email game, sell your stuff, or find your people, we’ve got tools that give you the confidence to grow your company in a way that feels right for you. Send: Use our easy drag-and-drop designer to create marketing campaigns that match your style. Then, with our marketing automation tools, you can be sure your messages will get to the right people at the right time. Sell: When you connect your store, you can learn what your customers are purchasing, create targeted campaigns, helpful product follow-ups, and send back-in-stock messaging. Advertise: Design beautiful Facebook ads and target your customers or people who are similar to them. Then track sales, customers, and subscribers on one unified dashboard for advertising and email. General: More than 15 million people use MailChimp to connect with their customers, market their products, and grow their businesses every day. Tagline: MailChimp: send better email, sell more stuff.

About: MailChimp has been around since 2001. The company started as a side project funded by various web-development jobs. Now we run one of the world’s leading marketing platforms, and we send more than a billion emails a day. We democratize technology for small businesses, creating innovative products that empower our customers to grow. Connect Your E-commerce Store: Connect your store. Grow your business. When you connect your store with one of MailChimp’s hundreds of e-commerce integrations, you can create targeted campaigns, automate helpful product follow-ups, and send back-in-stock messaging. Learn what your customers are purchasing, then send them better email. Product Recommendations: Personalize your marketing. Sell more stuff. When you connect your store to MailChimp, we’ll analyze the purchase history of each customer to make smart, data-driven predictions about what they’ll want to buy in the future. It’s enterprise-level technology made simple for everyone. Just drag and drop. Automation: Automate your marketing get back to work With MailChimp, you get enterprise-level automation without any of the headaches. Integrations: From WordPress to Facebook, Shopify to Magento, MailChimp integrates with the apps and web services you use every day. Pricing Forever Free Pricing You can send 12,000 emails a month to a list of up to 2,000 subscribers with MailChimp’s Forever Free plan, though a few features are only available to paying users.


SPONSOR: CASPER SHOW: 99% INVISIBLE TO RUN: ASAP

99% Invisible is supported by Casper an online retailer of premium mattresses for a fraction of the price. They offer an obsessively engineered mattress at a shockingly fair price. {Roman, please discuss the mattress you received and how it looks, feels, how it arrived) Casper mattresses feature supportive memory foam for a sleep surface that’s got just the right sink and just the right bounce. Risk free trial and return policy. Try sleeping on a Casper for 100 days, with free delivery to the U.S. and Canada, and painless returns. Mattresses made in America. Special Offer to Listeners of 99% Invisible: 99% INVISIBLE listeners can get $50 toward any mattress purchase by visiting www.casper.com slash 99PI and using promo code 99PI at checkout. Terms and Conditions Apply.


CRIMINAL AUDIBLE COPY: TO RUN AD Injected

Please Update Book Suggestion Criminal is supported by Audible. Audible is the Internet’s leading provider of spoken word entertainment, information and educational programming. Content from Audible is downloaded and played back on your smartphone, portable device, or your PC. CRIMINAL LISTENERS might enjoy INSERT A NEW TITLE AND AUTHOR CHOSEN BY CRIMINAL TEAM PLEASE CONFIRM IT IS AVAILABLE ON AUDIBLE.COM Audible is offering Criminal listeners a free 30-day trial membership. Just go to audible dot com slash criminal, browse their unmatched selection of audio programs, download a free title– and start listening. It’s that easy. Go to audible dot com slash criminal – that’s audible dot com slash criminal and get started today.

Additional Audible Information

Some key points that make Audible the best solution for digital audiobooks:

· Not only does Audible have more than 180,000 titles to choose from – from fiction, non–fiction, bestsellers, every category imaginable, they have tons of exclusive content you can’t get anywhere else. · Free apps for iPhones, iPad, Android and Windows Phone. · Download and listen on iOS device, Android, Kindle Fire, Windows Phone and over 500 mp3 players. · Unlike a streaming or rental service – with Audible, you own your books. · My Library - access your books anytime, anywhere, right from your smartphone. · Whispersync for Voice lets you switch back and forth between reading the book on a Kindle or Kindle app and listening to the audiobook - without ever losing your place or missing a word. Works with iPhone, Android and Kindle Fire. · Immersion Reading on the Kindle Fire HD lets you listen and read at the same time and highlights the text as you read along with the narrator.

Key Features of the Audible App that make listening to Audible titles better than other formats:

· Chapter Navigation · Annotated bookmarks · Sleep mode · Narration speed control – you can control the how quickly or how slowly it’s narrated. · 30 second rewind · Button Free Mode

Great Listen Guarantee

With Audible’s Great Listen Guarantee you can’t go wrong. Here’s how it works: If you decide you don’t like the book you chose – no worries. You can exchange any book you aren’t happy with for another title, anytime, no questions asked!


Talent: Radio Diaries Company Information April 2017 RUNDATES: 03/27-04/30 032717 043017 Blue Apron_PMM_Radio Diaries Introduction: Blue Apron is the #1 fresh ingredient and recipe delivery service in the country. Blue Apron’s mission is to make incredible home cooking accessible to everyone. Blue Apron achieves this by supporting a more sustainable food system, setting the highest standards for ingredients and building a community of home chefs.

Impact on the Community: Blue Apron has established partnerships with over 150 local farms, fisheries and ranchers across the United States. As a result: Seafood is sourced sustainably under standards developed in partnership with the Monterey Bay Aquarium Seafood Watch Beef, chicken, and pork come from responsibly raised animals Produce is sourced from farms that practice regenerative farming Blue Apron can be delivered to 99% of the continental US and 99.5% of food deserts Because Blue Apron ships the exact amount of each ingredient required for a recipe, they are reducing food waste

Impact on Households: Cooking together builds strong family bonds. Research shows that Blue Apron families cook nearly 3x more often. Those who spend a lot at restaurants or at high-end grocery chains can now spend under $10 per person for a delicious meal.

Featured Upcoming Meals: Spinach & Fresh Mozzarella Pizza with Olives, Bell Peppers & Ricotta Salata Sweet and Sour Salmon with Bok Choy, Carrot & Ginger Fried Rice Parmesan-Crusted Chicken with Creamy Fettuccine & Roasted Broccoli Baby Broccoli & Fontina Paninis with Hard-Boiled Egg and Arugula Salad

Radio + Podcast Copy March 2017

Thought Starters (please be conversational and make this your own): Not all ingredients are created equal. Fresh, high quality ingredients make a real difference, so it’s important to know where your food comes from. Talk about your personal experience with Blue Apron (the meal you cooked, the ingredients overall, how it tasted, how it felt cooking it, etc.)

Additional copy points (feature as desired): Affordable: For less than $10 per person per meal, Blue Apron delivers seasonal recipes along with pre-portioned ingredients to make delicious, home-cooked meals. Variety: Choose from a variety of new recipes each week, or let Blue Apron’s Culinary team surprise you! Recipes are not repeated within a year, so you’ll never get bored. Flexible: Customize your recipes each week based on your preferences. Blue Apron has several delivery options so you can choose what fits your needs. And there’s no weekly commitment, so you only get deliveries when you want them. Easy: Each meal comes with a step-by-step, easy to follow recipe card and pre-portioned ingredients and can be prepared in 40 minutes or less. Guaranteed: Blue Apron’s Freshness Guarantee promises that every ingredient in your delivery arrives ready to cook, or they’ll make it right.

Call to Action (must read): Check out this week’s menu and get your first THREE meals FREE—WITH FREE SHIPPING—by going to BLUE APRON DOT COM SLASH [DIARIES] You will love how good it feels, and tastes, to create incredible home cooked meals with Blue Apron, so don’t wait! That’s BLUE APRON DOT COM SLASH [DIARIES] Blue Apron. A better way to cook.


Sponsor: Squarespace Show: The Allusionist To Start: Week of 03/27

Hosts: You are encouraged to put this into your own words. The Call to Action is highlighted - please read that as is.

Support for The Allusionist comes from Squarespace.

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gcampo88 commented 7 years ago

Closing this since we've moved on from original flare of needfinding.