Look into possibility of requesting ad creative from producer when IO is not signed yet -- when it's at 90% certainty, maybe (a HOLD in the inventory sheet) ?
Going to icebox this -- at some point, should do some user interviews to see a) how comfortable PRX ad ops would be with that idea, and b) how willing producers are to do work on an ad that's only 90% certain.
Look into possibility of requesting ad creative from producer when IO is not signed yet -- when it's at 90% certainty, maybe (a HOLD in the inventory sheet) ?