embed an init script to mount a SquashFS image from the /wrapper directory
this image may contain all files needed for additional services
a new init script in /etc/init.d enumerates all additional startup script files in a special directory from the newly mounted structure, these scripts will be called to prepare the environment for "their services" and to start the required daemons
in the first step, there will be no user interface to create such a "custom image", it's solely user's own task to build it with the expected content for his own purposes/modifications