@ericdbrenner and @sbarber2 may wish to discuss. Advantages:
We can see who is interested in planttracer.com world-wide
We can graph interest over time.
We can monitor if people are having problems with our website and/or our app.
That all requires writing code. Eventually, we want to use a package that supports all of this, but I don't know enough about web analytics yet.
I've enabled DNS logging of planttracer.com to both an S3 bucket and Amazon CloudWatch.