Below are the metrics that we have been asked to track and report on.
Ideally, we would have these available for them in a live dashboard, but there are a number of tools we can use that are very inexpensive to visualize the data in a live dashboard (or that refreshes X# of times a day).
I've done some research and I think that something like Google Data Studio may work
Users:
Total Registered Users
Registered Users by Team
New Users/Day
New Users/Team/Day
Picks Made/Entries:
Total Entries - YTD
Total Entries/Team
Entries/Team/Day
Entries/Team/Month
Entries/Team/Week
Entries by Day of Week Overall
Average entries by Day of Week
Entries by Prize overall
Average entries/prize
Engagement:
Average entries/user
Average entries/user/team
of entries in a bar chart (I.E. 60% have played twice, 20% have played once, 15% have played 3+ times)
Retention in total - % of users who have made a pick 7 days after signing up
Retention by team - % of users from each team who have made a pick 7 days after signing up
Marketing Channel Performance:
Users acquired by channel (based on referral links we are using)
Users acquired by channel/team
Below are the metrics that we have been asked to track and report on.
Ideally, we would have these available for them in a live dashboard, but there are a number of tools we can use that are very inexpensive to visualize the data in a live dashboard (or that refreshes X# of times a day).
I've done some research and I think that something like Google Data Studio may work
Users: Total Registered Users Registered Users by Team New Users/Day New Users/Team/Day
Picks Made/Entries: Total Entries - YTD Total Entries/Team Entries/Team/Day Entries/Team/Month Entries/Team/Week Entries by Day of Week Overall Average entries by Day of Week Entries by Prize overall Average entries/prize
Engagement: Average entries/user Average entries/user/team
of entries in a bar chart (I.E. 60% have played twice, 20% have played once, 15% have played 3+ times)
Retention in total - % of users who have made a pick 7 days after signing up Retention by team - % of users from each team who have made a pick 7 days after signing up
Marketing Channel Performance: Users acquired by channel (based on referral links we are using) Users acquired by channel/team