As an ethical consumer, I want to stop funding the corporate advertising feedback loop, to reduce the cost of products and stop giving money to corporations who don't need it.
Quick diagram to describe process participants in the status quo:
graph LR;
A[Product Consumers]
B[Product Manufacturers/Content Creators]
C[Advertisers]
D[Ad Networks]
E[Ad Hosts - Publishers]
F[Ad Exchanges]
G[Demand-Side Platforms - DSPs]
H[Supply-Side Platforms - SSPs]
I[Data Management Platforms - DMPs]
J[Ad Verification and Measurement Providers]
A --> |Consume Products/Content| B
B --> |Provide Ad Space| E
C --> |Provide Ads| D
C --> |Use to Buy Ads| G
D --> |Connect to Ad Space| E
E --> |Sell Ad Inventory| F
F --> |Connect to Buy Ads| G
G --> |Buy from| H
H --> |Sell to| F
I --> |Provide Audience Data| C
I --> |Provide Audience Data| D
J --> |Verify & Measure Ads| C
J --> |Verify & Measure Ads| E
As an ethical consumer, I want to stop funding the corporate advertising feedback loop, to reduce the cost of products and stop giving money to corporations who don't need it.
Quick diagram to describe process participants in the status quo: