Messaging: Onboarding 3.1

[joethreepwood]

Messaging

Context

We've seen some good initial results following https://github.com/PostHog/meta/issues/123 so I'm going to expand the role customization a little.

We'll now add in personal emails specific to users who sign up as Product Managers, Marketers, or Customer Success/Sales roles.

Goal

We're looking for a good CTR and potentially a reply rate on these emails as indicators of success.

The goal of the campaign is still converting to paid subs.

Format, Audience, Timelines

Personal emails added as a single email after a 12 hour wait and followed by one. Emails will be personal and undesigned. This replicates what happens for Engineers and Founders, while also rolling in the best-practice we've discussed with other dev marketers in this space.

Requested input

I'm going to roll this out ASAP, but feed back on copy always welcome.

[joethreepwood]

Marketing email

Product email

Sales email

[jamesefhawkins]

if they're already using actions will they still get these emails?

[joethreepwood]

Currently we don't filter for that, but we can add one in.

[joethreepwood]

✅

Users will now no longer get these emails if they've already created an action.

[charlescook-ph]

@joethreepwood mind updating the Handbook with all this latest goodness when you get a chance please?