In the marketing sprint we had a discussion about whether it was possible to track user signups. I didn't like that it felt like we were pulling numbers from thin air, and other analysis would require bad workarounds.
I gave it some thought and figured out a way to do it, for the onboarding flow. It won't be 100% perfect, but it'll be 100% better than what we have.
We now run a check in the onboarding flow to see if a user has clicked the link in the email from @andyvan-ph which we send to users. If they have, we add a new property called newsletter_cta_clicked and set it to true. This enables us to identify and easily export a list of users who click this link.
The analytics data in Substack is very basic, but one thing we can do is get a long list of subscribers. Since we now have a list of people who clicked the link AND a list of subscribers, we can run a comparison effortlessly and get a conversion rate in seconds.
In the marketing sprint we had a discussion about whether it was possible to track user signups. I didn't like that it felt like we were pulling numbers from thin air, and other analysis would require bad workarounds.
I gave it some thought and figured out a way to do it, for the onboarding flow. It won't be 100% perfect, but it'll be 100% better than what we have.
We now run a check in the onboarding flow to see if a user has clicked the link in the email from @andyvan-ph which we send to users. If they have, we add a new property called
newsletter_cta_clickedand set it totrue. This enables us to identify and easily export a list of users who click this link.The analytics data in Substack is very basic, but one thing we can do is get a long list of subscribers. Since we now have a list of people who clicked the link AND a list of subscribers, we can run a comparison effortlessly and get a conversion rate in seconds.