Onboarding Emails 4.0

[joethreepwood]

It's the biggest thing to happen to onboarding emails since 3.9.

These suggested changes would alter the way in which we check for elligibility for upselling users, and introduce three new back-up emails as fallbacks.

Changes:

• users now receive 1x email each week for each of the first three weeks.
• added four new fallback emails as if a user is already subscribed to all features, focusing on Betas, Community, Templates, Content
• prepped a notebooks upsell for when that launches
• merged AARRR email inside the welcome email
• added have four new early-stage fall backs within the role flow at the start
• bias towards upsell emails, over other types of comm
• bias towards upselling Analytics, Session Replay, then Flags, then Surveys - in that order.
• add have an onboarding flow for Analytics which includes an upsell cycle for Group Analytics.
• reconciled the existing experiments to use the most successful variant.
• no longer check if a user completes onboarding to send the per-feature emails when someone subscribes to a product.
• add properties to track onboarding goals at a higher level than before

I've drafted all new content and appended as comments

Feedback on all points - including the underlying logic - greatly appreciated.

[joethreepwood]

I've added 4x more fall backs, for early in the flow.

[joethreepwood]

Draft content now added for each new step, so open to feedback on that too.

[joethreepwood]

I've updated to a new version.

Main changes:

• Onboarding now takes 4 weeks, and involves an upsell cycle for Product Analytics
• I've added an onboarding campaign for when a user subscribes to analytics, which includes an upsell to groups
• I've defined and refocused all of the fall-back emails

[joethreepwood]

I've also removed the AARRR step, to speed things up, and incorporated it directly into the welcome email.

[joethreepwood]

This is now ready for re-review. I've updated the top comment to summarize the current state of it, as it adds several new emails.

[joethreepwood]

OK, the new version is available as an email and will be easier to review. This version should be the final one. Would love to get a quick check through of the logic however.

[joethreepwood]

Launched.