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Messaging: Year In PostHog #160

Closed joethreepwood closed 11 months ago

joethreepwood commented 11 months ago

Messaging

Context

We're doing it again!

Goal

Get people clickin', sharin' their year in posthog

Format

1x email to all users who have logged in in the last 60 days, and who are subscribed to marketing emails. 15,500 approx total (vs 5,000 last year).

To be sent on Thursday 14th.

Questions

Do we need to segment this by EU and US Cloud again, or can we send just to the single https://app.posthog.com/year_in_posthog/ address @pauldambra ?

Preview

Proposed email:

First link goes to https://app.posthog.com/year_in_posthog/ and second link goes to this banger

joethreepwood commented 11 months ago

Feedback or thumbs up, please @charlescook-ph @pauldambra @lottiecoxon

pauldambra commented 11 months ago

It'll need to be app.blah and eu.blah... I think 🤔 Although we have the login redirection stuff now, no?

Will figure this out and let you know

charlescook-ph commented 11 months ago

Thumbs up not a heart - do we want to do more? Or is that too much work? e.g. to add surveys?

pauldambra commented 11 months ago

@charlescook-ph https://github.com/PostHog/posthog/issues/19128 (I can't commit commit because I have to focus on mobile replay)

joethreepwood commented 11 months ago

Thumbs up not a heart - do we want to do more? Or is that too much work? e.g. to add surveys?

We're doing some more within the feature, and we're widening the scope so that 3x more users get invited this year.

We could do a lot more promo-wise. We could announce this on ProductHunt or HN, we could widen the email targeting even further, we could start a countdown clock on the website and we could even include it in the 3000 launch... but I think that's all overkill compared to the feature itself, as per retro last year.

One year we really should plan ahead for this properly and max the feature out somehow!

charlescook-ph commented 11 months ago

We're doing some more within the feature,

All good! I meant the feature itself, rather than promoting it

joethreepwood commented 11 months ago

It'll need to be app.blah and eu.blah... I think 🤔 Although we have the login redirection stuff now, no?

Will figure this out and let you know

Segmenting isn't a problem FYI.

joethreepwood commented 11 months ago

I've split the campaign out into US and EU variants.

US: 8100 users. EU: 4000 users.

joethreepwood commented 11 months ago

New image, courtesy of https://github.com/PostHog/posthog.com/issues/7312