Messaging: YC giveaway

[joethreepwood]

Messaging

We've got all these cool new stickers. Lets give some of them away!

We have a bigger giveaway planned for current batch participants, but right now I'd like to generate some WOM by sending an email which invites all YC and startup teams to claim some free stickers.

It'll be a simple, direct email from me announcing that we've got some new merch and that we'd like to offer them some free goodies as a thanks for continuing to use PostHog - but it's WHILE STOCKS LAST.

We'll provide a link as a Printfection Giveaway campaign. We have four sticker sets, so I'll create four campaigns and users will be assigned randomly to one of the four offers. We have around 400 users in the startup program currently.

[joethreepwood]

CC for quick approval and thoughts @andyvan-ph @lottiecoxon

[joethreepwood]

Small tweak to reflect some Printfection quirks. Offer includes Sticker Sheet 3 + Socks.

I'm going to focus this on just YC teams, given stock levels, and limit it to 100 redemptions so we don't go out of stock.

Will include a packing note from Lottie that asks for tweets.

[joethreepwood]

Given stocks, I've further focused this in on batches from 2023 and 2024. That takes us to 116 emails. Imagine we'll get some drop-off, so this should be fine.

[joethreepwood]

@charlescook-ph After giving it some thought, I'd like to send this out ASAP to increase visibility with the current batch, rather than waiting for the merch store redesign. This user path won't actually take users through the store anyway, unless they click the first link in the email.

Any objections if I send this week?

[charlescook-ph]

Go for it 👍

[joethreepwood]

Sending at 9PM today, to arrive midday SF time.

[joethreepwood]

23 redemptions in the first 24 hours!