Messaging: Person profiles beta invite

[joethreepwood]

Messaging

We need more users to test personless / person profiles. Discussed with the team and hitting the startup program seems a good next step.

The email will come directly from Robbie. The personal touch generally works well, and this will help ensure all feedback funnels towards him.

We'll tag this as a marketing email, and it'll go to all users in a team on the startup plan. About 3,500 recipients.

[joethreepwood]

Quick draft for feedback from @robbie-c @tiina303 and @raquelmsmith

[robbie-c]

process_person

We were just about to change posthog-js so that this option would be renamed, let me do this first. I'll do it right now and should take ~an hour including CI.

Rename to person_profiles

[joethreepwood]

Can you confirm the right option name? Will impact https://github.com/PostHog/meta/issues/196 too

[robbie-c]

person_profiles

[joethreepwood]

New name and copy. Obviously we can't mention the pricing too much because that hasn't launched yet.

Thoughts?

[jamesefhawkins]

I'd probably add a bit more incentive for people to do it ie

"our intention is to reduce the price of these events very significantly, getting set up now means you'll be ready from day one"

(it's definite even though quantum isn't announced, will be quite a lot, it's specific to these events)

[joethreepwood]

Rolled in some NPM info too.

@robbie-c can you let me know you're happy for me to send this?

[tiina303]

The small number of folks who are using PoE modes that use person_properties on the event could face additional limitations (that we haven't explained here). Could we exclude all users who are in either of these feature flags from the emails we are sending out (if not already sent) 🙏

1. https://us.posthog.com/project/2/feature_flags/8523
2. https://us.posthog.com/project/2/feature_flags/40989

[joethreepwood]

Yep, easily done.

https://us.posthog.com/project/2/cohorts/66865

[joethreepwood]

OK, this is set up and scheduled. Any urgent feedback must be given at least 10 mins before the time below!

[robbie-c]

Really nice