Q3 2024: Comparisons - Githubissues

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Q3 2024: Comparisons #220

Open andyvan-ph opened 5 days ago

andyvan-ph commented 5 days ago

Summary

Comparisons are high-value pages for us, but they're long and hard to maintain. I want to use Q3 to explore ways of making them better and easier to maintain.

Outputs for Q3

[ ] Light refresh of existing guides to ensure they're up-to-date and as tight as possible.
[ ] Ship PostHog vs Sentry guide as there's growing search for it
[ ] Work with @corywatilo on shipping a properly custom-designed version of the PostHog vs Mixpanel comparison page
[ ] A/B test new page vs old to see if there's any obvious increase in conversion

Long Term Goals (Not Q3)

If the test is successful:

[ ] Convert all guides to new template
[ ] Create a comparison landing page for all comparisons
[ ] Create a feature "database" so we can build comparison easily / update all guides at once when we ship a new feature.

andyvan-ph commented 5 days ago

Tagging @charlescook-ph @Lior539 @ivanagas @jtemperton for feedback.

charlescook-ph commented 5 days ago

Looks good to me! Could also consider deleting any that aren't doing any work for us (maybe they are all useful, but this could be a way to make maintenance easier long-term).

Are there no new comparisons we want to do besides PostHog vs. Sentry at this stage?

jtemperton commented 5 days ago

Small thing but getting snazzy custom top art for each comparison page would be great, especially as it's the sort of thing we'll only need to do once per page.

andyvan-ph commented 5 days ago

Small thing but getting snazzy custom top art for each comparison page would be great, especially as it's the sort of thing we'll only need to do once per page.

We have these for the actual comparisons, but not the alternatives guides. Good point, though, will add this to this one.

andyvan-ph commented 5 days ago

Are there no new comparisons we want to do besides PostHog vs. Sentry at this stage?

I don't think so. It's the only one with search, anyway. Agree, we could delete one or two. Kubit springs to mind.

ivanagas commented 4 days ago

Mixpanel isn't a top alternative, what is the goal of shipping a custom page there? To try to make it the top traffic alternative?
Re: database, I created the Alternative Generator tool and it has a bunch of data on the various alternatives, is there something we could with it to keep alternatives up to date? Maybe include the completed blogs?

andyvan-ph commented 4 days ago

Mixpanel isn't a top alternative, what is the goal of shipping a custom page there? To try to make it the top traffic alternative?

I'm thinking specifically about PostHog vs Mixpanel page here, not the alternatives page.

The goal is better conversion / a better experience overall. I don't want to totally lose the editorial style, but I want a page that delights more. The high bar is people should talk about these comparison pages like they do our homepage.

Lior539 commented 4 days ago

All looks good to me!

A/B test new page vs old to see if there's any obvious increase in conversion

It's worth looking into if this is even something we'd be able to detect. My gut says no, but. I could be wrong